More People Go Mobile For Local

Since the beginning of the year, many of us have predicted that mobile will be the top driving force behind local search growth in 2010. A...

The Best Call Is A Local One

When you call a business, would you rather dial a local number to talk to an actual human being or take your chances with the call-center mazes and...

Local Search Means Business

A new comScore study released by the Yellow Pages Association provides interesting insights about local search and how consumers are using it to seek...

Hyperlocal Is Happening

Traditional news outlets are looking closer to home for ways to remain competitive, and in some cases, to survive. Many of these newspapers and...

Multiplatform Yellow Pages Usage On the Rise

Having just wrapped up one of our most successful Yellow Pages Association annual conferences, one thing is clear: Our industry has been able to...