Larry Small

Bringing nearly three decades of Yellow Pages and local search experience, as Director of Research for the Yellow Pages Association (YPA). Larry spearheads and advises on all association-driven research activities for the industry, as well as blogs about the industry on the InsideYP blog. Mr. Small’s broad experience includes posts at Leland Mast Directory Company, the American Association of Yellow Pages Publishers (AAYPP), the Yellow Pages Publishers Association (YPPA) and CRM Associates.

Within these organizations, Mr. Small has been responsible for diverse activities including research, communications, benchmarking, collateral materials, the Marketing the Medium® program, industry speaking engagements and a variety of meeting and convention activities. His extensive knowledge of the Yellow Pages Industry has made him a popular presenter at seminars and conventions worldwide. Mr. Small received a Bachelor of Science degree in Business Administration from the University of California at Los Angeles and a Master’s degree in Business Administration from the University of Missouri at Columbia. Mr. Small contributes to the Locals Only column, which appears on Mondays at Search Engine Land.

TOP STORIES

• SEMPO Releases Second Annual In-House Salary Survey Results
• Thoughts On A “Killer” Bing-News Corp Deal & The Myth Of An “OPEC For News”
• Reflections On Chrome OS From A Consumer Perspective

See All »

SEARCH NEWS BRIEFS

• Bing Censoring Chinese Search Results? Should There Be A Bing Boycott?
• What’s In A Brand? AOL Becomes “Aol.”
• SearchCap: The Day In Search, November 20, 2009

See All »

FEATURES & ANALYSIS

• Thoughts On A “Killer” Bing-News Corp Deal & The Myth Of An “OPEC For News”
• Google’s News Experiments & The Quest To Solve The “Read State” Issue
• Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature

See All »

RECENT COMMENTS

• George Michie said " Glad to have you on board, Alan!"
• Aaron Bradley said " Between the Josh Cohen quote and "OPEC for News" title I think you've really nailed the flaw in Murd"
• Ciarán Norris said " If we take the WSJ out of this and look at your point regarding the fact that much news is far from "

See All »

See How To Articles And More In Our Members Library »

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Advertise With Us »