Lionel White

Contributor

Lionel White is VP of Technology Operations at Magnetic, and is responsible for spearheading the company’s infrastructure, QA and technology operations.

Data: The Digital Common Denominator

In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named...

Keys To Making The Most Out Of Search Data

Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact, if...