Lori Weiman is head of product management and marketing for The Search Monitor. The Search Monitor monitors search results and social media web sites to provide insight to SEM, SEO, and Affiliate agencies regarding competitors, keywords, ad copy, market share, trademark abuse, brand buzz, and affiliate compliance.

• Why Affiliate Direct Linking Activity Has Doubled
• Top 5 Ways To Use Search For Branding
• Brands Beware: Affiliate Tricks Used In Email
• Putting Your Brand On A Diet
• Top 5 Reasons Why Affiliates Are Our “Dumb” Marketing Channel
• Is The “Last Click Wins” Model Best For Your Affiliates?
• Brand Challenges & Opportunities With Social Media & Mobile
• A Battle To Avoid: Search Team Vs. Affiliate Team
• Important Restrictions To Include In Your Affiliate Agreement
• Are Your Competitors Purposely Bidding On Your Brand?
• Watch Out For These Unsavory Affiliate Tactics
• Brand Bidding Techniques: Smart Ways To Use Typos & URLs As Keywords
• Be Careful When Your Affiliates Practice Link Cloaking
• A Novel Idea: Branding Your Search Ads With Your Brand Name
• Protecting Yourself From Your Affiliates’ Bad Actions
• Using Affiliates To Protect Your Brand With Paid Search
• The 4 Most Siginficant Changes To Paid Search In 2009
• Protect Your Brand From Dead Affiliate Links
• Protecting Your Brand On The Online Yellow Pages
• Managing Your Brand To Perform In Universal Search Results
• Search, Video & Your Brand: Hello YouTube!
• The Affiliate Industry Strives To Clean Up Its Act
• Has Google’s New Trademark Policy Caused A Spike In Use?
• Display URL: Traffic Tricks Used By Brand Hijackers
• How To Protect Your Brand Under Google’s New Trademark Policies
• Measure Your Brand Success Using Competitive Intelligence
• Direct Linking Affiliates: Nuisance Or Serious Problem?
• The Armchair Sleuth: Competitive Intelligence Via Search
• Does Auto-Matching Cause Unintentional Trademark Abuse?
• Reputation Management: That Brand Thief Stole My Clicks!