Lori Weiman

Contributor

Lori Weiman is CEO and co-founder of The Search Monitor. The Search Monitor provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.

Top 5 Ways To Use Search For Branding

Search is typically thought of exclusively as a direct response medium with the objectives of driving traffic and customer acquisition. Direct...

Brands Beware: Affiliate Tricks Used In Email

Less than two years ago, I wrote an article for Brand Aid about display URL tricks used by affiliates and other brand hijackers in paid search ads....

Putting Your Brand On A Diet

Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight...

A Battle To Avoid: Search Team Vs. Affiliate Team

Lack of coordination between your search and affiliate marketing efforts can create internal revenue wars. Keywords that contain your brand are...