SEO planning: Your one-page SEO plan
Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.
Marcus Miller is an experienced SEO & PPC consultant based in Birmingham, UK. Marcus focuses on search marketing strategy and helping businesses cut through the smoke and mirrors of SEO, PPC and search marketing. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat that focuses on helping businesses with their SEO & PPC, but also on training internal staff to help empower businesses to manage their own search destiny.
Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.
Marcus Miller | Mar 18, 2024 at 8:00 am ETA simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly.
Marcus Miller | Feb 19, 2024 at 9:00 am ETDon't let SEO overwhelm you. Focus on the essentials – technical SEO, on-site optimization, content creation, and authority building.
Marcus Miller | Dec 18, 2023 at 9:00 am ETA look at the true cost of implementing a successful SEO strategy in 2024 that goes beyond just agency and consultant prices.
Marcus Miller | Nov 20, 2023 at 9:00 am ETHere's how you can take advantage of generative AI for content creation while sidestepping potential SEO pitfalls.
Marcus Miller | Oct 30, 2023 at 10:00 am ETRedesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO.
Marcus Miller | Sep 18, 2023 at 10:00 am ETWhat can be measured can be improved. Here’s a look at the most valuable SEO KPIs to help you track, measure and improve your SEO efforts.
Marcus Miller | Aug 21, 2023 at 11:00 am ETSEO is getting more difficult. It's time to get SMARTer. Learn how setting SMART goals can drive your SEO strategy forward.
Marcus Miller | Jul 17, 2023 at 3:16 pm ETHere’s how to identify your business's strengths, weaknesses, opportunities and threats and determine where best to direct your SEO efforts.
Marcus Miller | Jun 26, 2023 at 10:26 am ETEverything you need to know about SEO and website design and how to build a truly search engine-friendly website that ranks.
Marcus Miller | May 15, 2023 at 10:32 am ETNot sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan.
Marcus Miller | Apr 18, 2023 at 10:01 am ETAfter a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and domain issues) that can be fixed to get your SEO back on track.
Marcus Miller | Nov 15, 2018 at 7:30 am ETMost small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started.
Marcus Miller | Sep 28, 2018 at 1:34 pm ETWhere can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.
Marcus Miller | Aug 31, 2018 at 4:21 pm ETContributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine.
Marcus Miller | Aug 3, 2018 at 12:18 pm ETThe way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers understand how users engage with their content.
Marcus Miller | Jul 6, 2018 at 10:55 am ETUnderstanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.
Marcus Miller | Jun 8, 2018 at 9:15 am ETContributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.
Marcus Miller | Apr 20, 2018 at 11:15 am ETCombining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites.
Marcus Miller | Mar 26, 2018 at 1:21 pm ETContributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.
Marcus Miller | Feb 19, 2018 at 10:44 am ETWondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
Marcus Miller | Sep 29, 2017 at 11:57 am ETDigital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely separate silos. Here's how to bring them together.
Marcus Miller | Sep 1, 2017 at 10:27 am ETGreat SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
Marcus Miller | Aug 4, 2017 at 3:01 pm ETAre you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.
Marcus Miller | Jun 26, 2017 at 9:09 am ETLink building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started.
Marcus Miller | Feb 17, 2017 at 9:58 am ETColumnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company's marketing and SEO projects for improved client results.
Marcus Miller | Jan 25, 2017 at 10:04 am ETEven many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you're making the most of the opportunity to forge ahead.
Marcus Miller | Dec 23, 2016 at 10:24 am ETDuplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
Marcus Miller | Dec 2, 2016 at 10:33 am ETContent marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
Marcus Miller | Oct 28, 2016 at 11:39 am ETGoogle recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
Marcus Miller | Sep 30, 2016 at 10:37 am ETSearch engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
Marcus Miller | Sep 2, 2016 at 12:32 pm ETColumnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.
Marcus Miller | Jul 8, 2016 at 11:09 am ETColumnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
Marcus Miller | Jun 10, 2016 at 11:07 am ETColumnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local businesses' digital marketing efforts.
Marcus Miller | May 16, 2016 at 11:00 am ETAre you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing.
Marcus Miller | Mar 18, 2016 at 10:28 am ETColumnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO.
Marcus Miller | Feb 29, 2016 at 12:24 pm ETThinking about using WordPress for your local business website? If so, check out columnist Marcus Miller's handy guide on how to do local SEO with this popular CMS.
Marcus Miller | Jan 22, 2016 at 9:54 am ETWhat strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning.
Marcus Miller | Dec 28, 2015 at 9:15 am ETGive your business the gift of local optimization this holiday season with columnist Marcus Miller's Local SEO Advent Calendar!
Marcus Miller | Dec 4, 2015 at 9:39 am ETIt's almost Halloween, and you know what that means -- it's time to prepare for the holidays! Columnist Marcus Miller provides tips for local businesses to make the most out of this holiday season.
Marcus Miller | Oct 30, 2015 at 9:42 am ET