Mark Ballard


Mark Ballard is the Director of Research at the Rimm-Kaufman Group (RKG). He manages and writes for the popular RKG Blog and heads the production of RKG's quarterly Digital Marketing Report, which covers PPC, SEO, Attribution, Social Media and more. Mark's time at RKG has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Does Google Want to Cut Out AdWords Middlemen?

The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The...