Mark Ballard

Mark Ballard is the Director of Research at the Rimm-Kaufman Group (RKG). He manages and writes for the popular RKG Blog and heads the production of RKG's quarterly Digital Marketing Report, which covers PPC, SEO, Attribution, Social Media and more. Mark's time at RKG has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Is Google Showing Fewer Ads Per Search?

Columnist Mark Ballard explores both first- and third-party data to help understand what's really driving Google's paid search impression decline and...