Mark Ballard

Mark Ballard is the Senior Director of Research at Merkle|RKG. He manages and writes for the popular RKGBlog and heads the production of Merkle|RKG's quarterly Digital Marketing Reports, which cover Paid Search, SEO, Display, Social Media and more. Mark's time at Merkle|RKG has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Is Google Showing Fewer Ads Per Search?

Columnist Mark Ballard explores both first- and third-party data to help understand what's really driving Google's paid search impression decline and...

Are Bigger iPhones Better For Paid Search?

Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6...

A Beyond Average Look At Search Ad Position

Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad...