Mark Sprague

Contributor

MicroData For Marketing Executives

This continues the analysis presented in the MicroData Not Ready For Primetime article previously published. Here, I break down the MicroData...

How Consumers Search For A Perfect Meal

How do consumers find the perfect restaurant? Word of mouth plays a role, but there are other elements at play. How important is your brand? Is value...

You Say Law Firm, I Say Lawyer

You have a dilemma: you are considering a couple of keyword phrases that are similar. How do you choose, and does it matter? It often does. In this...