Matt Ackley

Matt Ackley is a former developer who was dragged kicking and screaming into the world of marketing back in 2005. Now there, as CMO of Marin Software, Matt enjoys creating unique solutions powered by the intersection of science in creativity found in today’s online marketing platforms.

Doubling Down On Audience-Centric Marketing

After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on...

The New Data Currency In A Digital World

The list of options on the performance marketing menu has been growing steadily. Whereas search had historically been the primary channel for direct...