Matt Ackley

Contributor

Matt Ackley is a former developer who was dragged kicking and screaming into the world of marketing back in 2005. Now there, as CMO of Marin Software, Matt enjoys creating unique solutions powered by the intersection of science in creativity found in today’s online marketing platforms.

The New Data Currency In A Digital World

The list of options on the performance marketing menu has been growing steadily. Whereas search had historically been the primary channel for direct...

Drive PPC Revenues By Addressing The Bing Dilemma

In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and...