Matt Lawson

Contributor

5 SEM Tips For A Successful 2012 Holiday Season

The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown...

Preparing Your Search Program For Mobile In 2012

Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search...

What The Holidays Tell Search Marketers

I realize most of us are already well-focused on 2012, so a look back at the 2011 holiday season may seem a bit dated. However, the holiday season...

How To Get Started With YouTube Promoted Video

Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube...

3 Tips Key To 2011 Holiday Advertising

Last holiday season, online consumers spent approximately $32.6 billion, a 12 percent increase from 2009. We can safely assume the trend will...