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	<title>Search Engine Land &#187; Michelle Robbins</title>
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	<description>Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) &#38; Search Engine Marketing (SEM)</description>
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		<title>Google Logo Boldly Goes With Interactive Star Trek: The Original Series Doodle</title>
		<link>http://searchengineland.com/google-boldly-goes-with-interactive-star-trek-doodle-132342</link>
		<comments>http://searchengineland.com/google-boldly-goes-with-interactive-star-trek-doodle-132342#comments</comments>
		<pubDate>Fri, 07 Sep 2012 16:09:26 +0000</pubDate>
		<dc:creator>Michelle Robbins</dc:creator>
				<category><![CDATA[Channel: Consumer]]></category>
		<category><![CDATA[Google: Logos]]></category>
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=132342</guid>
		<description><![CDATA[It&#8217;s no secret that the halls of the Googleplex contain more than a few Star Trek fans, and to commemorate the 46th anniversary of what is one of the most iconic sci-fi series ever, Google has produced an interactive Star Trek doodle now airing on its home page today. We won&#8217;t give it all away, [...]]]></description>
				<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-132415" title="Google Star Trek Logo" src="http://searchengineland.com/figz/wp-content/seloads/2012/09/Google-2-600x352.jpg" alt="" width="600" height="352" /></p>
<p>It&#8217;s no secret that the halls of the Googleplex contain more than a few <a href="http://startrek.com">Star Trek</a> fans, and to commemorate the <a href="http://www.facebook.com/StarTrek">46th anniversary</a> of what is one of the most iconic sci-fi series ever, Google has produced an interactive Star Trek doodle now airing on its home page today.</p>
<p>We won&#8217;t give it all away, but in the spirit of other interactive logos they&#8217;ve created, the Star Trek doodle has plenty for fans to seek out and explore, including a fun easter egg (Tribbles!) along with other classic Trek fare &#8211; the transporter room and, of course, the classic Gorn episode:</p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-132421" title="Google Gorn" src="http://searchengineland.com/figz/wp-content/seloads/2012/09/Google-1-600x355.jpg" alt="" width="600" height="355" /></p>
<p>You really want to play with the logo and get into the Gorn episode.</p>
<p>The first episode of Star Trek aired on September 8th, 1966 (&#8220;<a href="http://www.startrek.com/watch_episode/lRRlMleoSJ9m">The Man Trap</a>&#8220;) and evidence of this series&#8217; influence is seen not only in Google&#8217;s continuing innovations to bring Star Trek concepts to life such as <a href="http://googleblog.blogspot.com/2011/02/introducing-google-translate-app-for.html">the universal translator</a>, <a href="http://searchengineland.com/google-holodeck-streetview-in-360-degrees-19808">the holodeck</a>, <a href="http://searchengineland.com/google-voice-actions-eases-search-on-android-48640">computer voice commands</a>, and perhaps maybe even <a href="http://searchengineland.com/meet-project-glass-googles-siri-for-your-eyes-117363">Geordi&#8217;s visor</a>, but also among their current and past features and gadgets:</p>
<ul>
<li>You can <a href="http://www.google.com/webhp?hl=xx-klingon">search Google in Klingon</a> (and honestly, who among us hasn&#8217;t?)</li>
<li>They built a replica Star Trek bridge as their booth at the <a href="http://googleblog.blogspot.com/2006/08/stardate-081706.html">2006 Star Trek convention</a> where they were recruiting new red shirts, er, engineers.</li>
<li>And back when there was a <a href="http://searchengineland.com/google-shutters-fast-flip-sidewiki-aardvark-subscribed-links-91554">Google Desktop</a>, there was a <a href="http://code.google.com/p/google-trekker/">Stardate Ticker for Trekkers</a> gadget.</li>
<li>And <a href="http://calendar-forum-announcements.blogspot.com/2009/05/stardates-in-calendar.html">more</a></li>
</ul>
<p>Here&#8217;s a short video showing some of what you can do with the logo:</p>
<p><p><a href="http://searchengineland.com/google-boldly-goes-with-interactive-star-trek-doodle-132342"><em>Click here to view the embedded video.</em></a></p></p>
<p>Click around and have some fun with it, then <a href="http://www.startrek.com/article/celebrating-46-years-with-a-google-doodle">check out the interview</a> with the doodle designer, Ryan Germick.</p>
<p><img class="aligncenter size-large wp-image-132429" title="Google Star Trek" src="http://searchengineland.com/figz/wp-content/seloads/2012/09/Google-5-600x356.jpg" alt="" width="600" height="356" /></p>
<h2 class="clear"><strong>More Interactive Google Logos</strong></h2>
<ul>
<li><a href="http://searchengineland.com/google-gets-interactive-with-olympics-logos-129852">Google Gets Interactive Wtih Olympics Logos</a></li>
<li><a href="http://searchengineland.com/solve-the-alan-turing-google-logo-puzzle-125787">How To Solve The Alan Turing Google Logo Puzzle</a></li>
<li><a href="http://searchengineland.com/google-celebrates-freddie-mercurys-65th-birthday-with-google-logo-91612">Google Celebrates Freddie Mercury&#8217;s 65th Birthday With Google Logo</a></li>
<li><a href="http://searchengineland.com/googles-les-paul-logo-coolest-doodle-ever-80863">Google&#8217;s Les Paul Logo: Coolest Doodle Ever?</a></li>
<li><a href="http://searchengineland.com/google-pac-man-the-faq-42619">Google Pac-Man: The FAQ + Kill Screen Winners</a></li>
</ul>
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		<item>
		<title>SearchCap: The Day In Search, May 2, 2012</title>
		<link>http://searchengineland.com/searchcap-the-day-in-search-may-2-2012-120115</link>
		<comments>http://searchengineland.com/searchcap-the-day-in-search-may-2-2012-120115#comments</comments>
		<pubDate>Wed, 02 May 2012 21:10:32 +0000</pubDate>
		<dc:creator>Michelle Robbins</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SearchCap]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=120115</guid>
		<description><![CDATA[Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Goes Search-Retro With Cleaner Look For Results Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the &#8220;old Google.&#8221; It&#8217;s [...]]]></description>
				<content:encoded><![CDATA[<p>Below is what happened in search today, as reported on <a href="http://searchengineland.com/">Search Engine Land</a> and from other places across the web.</p>
<p><strong>From Search Engine Land:</strong></p>
<ul>
<li><strong><a href="http://searchengineland.com/bing-goes-retro-on-serp-for-cleaner-look-120043" title="Bing Goes Search-Retro With Cleaner Look For Results">Bing Goes Search-Retro With Cleaner Look For Results</a></strong><br/>
<p>Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the &#8220;old Google.&#8221; It&#8217;s more spartan than the previous Bing UI &#8212; or &#8220;clean&#8221; if you prefer. As Google has added more graphics, icons and features to its SERPs some have complained that the pages are starting [...]</p>
</li>
<li><strong><a href="http://searchengineland.com/microsoft-advertising-is-becoming-bing-for-smbs-120102" title="Microsoft Advertising Is Becoming &#8220;Bing&#8221; For SMBs">Microsoft Advertising Is Becoming &#8220;Bing&#8221; For SMBs</a></strong><br/>
<p>There&#8217;s Microsoft, there&#8217;s Bing, there&#8217;s Yahoo, and there&#8217;s the Search Alliance. How can any small business search advertiser figure out what&#8217;s what? That&#8217;s the thinking behind the rebranding of Microsoft Advertising to Bing, announced this week. Besides the name change, marketing collateral and web sites will incorporate the large beautiful images that the Bing consumer [...]</p>
</li>
<li><strong><a href="http://searchengineland.com/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers-119512" title="How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers">How To Combine Search Retargeting &#038; Keyword Contextual Targeting To Reach More In Market Searchers</a></strong><br/>
<p>In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the world are deploying successful display campaigns targeting online consumers based on search [...]</p>
</li>
<li><strong><a href="http://searchengineland.com/no-smx-advanced-ticket-here-are-your-options-120076" title="No SMX Advanced Ticket? Here Are Your Options">No SMX Advanced Ticket? Here Are Your Options</a></strong><br/>
<p>SMX Advanced conference tickets sold out even earlier this year, and we apologize to those of you who didn&#8217;t get one. Here are some other pass options for SMX Advanced, and some alternative conference options: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 7. Each is an internet marketing deep [...]</p>
</li>
<li><strong><a href="http://searchengineland.com/advanced-landing-page-techniques-searcher-personas-119627" title="Advanced Landing Page Techniques: Searcher Personas">Advanced Landing Page Techniques: Searcher Personas</a></strong><br/>
<p>There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for conversion. But it’s all moot unless your focus is on getting into the head of your customers. Searcher personas are the tool that delivers clarity as you develop ads [...]</p>
</li>
</ul>
<p><strong>Recent Headlines From <a href="http://marketingland.com/">Marketing Land</a>, Our Sister Site Dedicated To Internet Marketing:</strong></p>
<ul>
<li><a href="http://marketingland.com/thefind-gives-us-a-glimpse-of-a-new-social-shopping-experience-11120" title="TheFind Gives Us A &#8220;Glimpse&#8221; Of A New Social Shopping Experience On Facebook">TheFind Gives Us A &#8220;Glimpse&#8221; Of A New Social Shopping Experience On Facebook</a></li>
<li><a href="http://marketingland.com/i-will-follow-you-will-you-follow-me-11013" title="I Will Follow You, Will You Follow Me?">I Will Follow You, Will You Follow Me?</a></li>
<li><a href="http://marketingland.com/enough-with-googleification-says-wil-wheaton-youtube-doesnt-need-it-11091" title="Enough With Google+ification, Says Wil Wheaton &#8212; YouTube Doesn&#8217;t Need It">Enough With Google+ification, Says Wil Wheaton &#8212; YouTube Doesn&#8217;t Need It</a></li>
<li><a href="http://marketingland.com/5-minutes-to-a-bigger-email-audience-10425" title="5 Minutes To A Bigger Email Audience">5 Minutes To A Bigger Email Audience</a></li>
<li><a href="http://marketingland.com/yahoo-rolls-out-small-business-marketing-dashboard-11093" title="Yahoo Rolls Out Small Business Marketing Dashboard">Yahoo Rolls Out Small Business Marketing Dashboard</a></li>
<li><a href="http://marketingland.com/twitter-adds-more-personalization-on-the-discover-tab-11086" title="Twitter Adds More Personalization On The &#8216;Discover&#8217; Tab To Improve Content Discovery">Twitter Adds More Personalization On The &#8216;Discover&#8217; Tab To Improve Content Discovery</a></li>
<li><a href="http://marketingland.com/facebook-roadshow-begins-ipo-set-for-may-18-11079" title="Facebook &quot;Roadshow&quot; Begins, IPO Set For May 18">Facebook &#8216;Roadshow&#8217; Begins, IPO Set For May 18</a></li>
</ul>
<p><strong>Search News From Around The Web:</strong> Headlines will return tomorrow, our apologies for the omission today.</p>
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