Mike Nelson
Contributor

Mike Nelson

Connect

About Mike Nelson

Mike Nelson is Senior Manager of Client Services at PPC Associates. He has run AdWords and GDN campaigns for a wide range of B2B and e-commerce clients and is one of the company's lead instructors on SEM best practices.

Mike Nelson's latest articles

PPC

Applying The Theory of Sets In Match Types

When I was a math teacher, I spent a lot of time doing what I thought was, well, ‘teaching.’ In my first few months on the job, I focused on the logic behind the mathematics, not the formulas or other shortcuts. Students constantly complained about this, and they were failing tests, so, after higher-level discussions, […]

Advertising

5 Areas Where adCenter Beats AdWords

To be honest, there isn’t much about adCenter that I like. Their UI is more ‘cool’ than functional. Their editor tool isn’t worth the space on my desktop, and their keyword research tools sometimes seem to be from the Stone Age. If I never had to login to adCenter again, it might be too soon. […]

Get the must-read newsletter for search marketers.