Mike Nelson

Mike Nelson is Senior Manager of Client Services at PPC Associates. He has run AdWords and GDN campaigns for a wide range of B2B and e-commerce clients and is one of the company's lead instructors on SEM best practices.

Applying The Theory of Sets In Match Types

When I was a math teacher, I spent a lot of time doing what I thought was, well, ‘teaching.’ In my first few months on the job, I focused on the...

5 Areas Where adCenter Beats AdWords

To be honest, there isn’t much about adCenter that I like. Their UI is more ‘cool’ than functional. Their editor tool isn’t worth the space...