Mona Elesseily

Mona Elesseily was recently voted the 2013 Most influential SEM. She is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).

How To Drive Phone Conversions With PPC

You're using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should be focusing on this valuable...

5 Search Ad Copy Resolutions For 2015

It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly...

What’s Ahead For Paid Search?

As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can...

I Don’t Want No Scrub (Agency)

You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no...

5 Ways To Jumpstart Facebook Ads

The Facebook Paid Ads program has tremendous potential if you know what trees to bark up. And if you’re willing to put effort into making your...

5 Tips To Fine Tune PPC Ad Copy

Of all the communicating we humans do, it’s estimated that only 7% of our message is transmitted by the words we choose, while the rest of our...