Mona Elesseily

Mona Elesseily was recently voted the 2013 Most influential SEM. She is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).

What’s Ahead For Paid Search?

As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can...

I Don’t Want No Scrub (Agency)

You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no...

5 Ways To Jumpstart Facebook Ads

The Facebook Paid Ads program has tremendous potential if you know what trees to bark up. And if you’re willing to put effort into making your...

5 Tips To Fine Tune PPC Ad Copy

Of all the communicating we humans do, it’s estimated that only 7% of our message is transmitted by the words we choose, while the rest of our...

3 Common Landing Page Flops To Avoid

In a previous article, I covered 3 Common PPC Ad Copy Flops. In this article, I’ll cover common landing page flops and discuss ways in which pages...

5 Highly Effective Landing Page Tips

For many years, I’ve been on panels where I comment on PPC landing pages volunteered by the audience. Given the wild popularity of these sessions,...

3 Common PPC Ad Copy Flops

For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience. As crowds tend to go wild for...