Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).

In her career, she has significantly improved campaign performance for brands such as Capital One, Yahoo!, Sony USA, Knowledge Adventure, Cathay Pacific and The Jimmy Pattison Group to name a few. She has successfully grown companies to tens of millions in sales and has been the marketing brains behind two successful acquisitions – one by RIM (acquired Epoch Integration) and the other by Phillips Inc. (acquired Apollo Health Inc.).

Mona regularly speaks at Canadian, American and international online marketing events on search engine marketing (SEM), landing page optimization (LPO), converison rate optimization (CRO) and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (Pub Con) and the International Internet Marketing Association (IIMA).

Mona was recently voted the 2013 Most influential SEM. She is the author of two books on Yahoo! and a columnist at Search Engine Land. She also writes for other popular online publications like The Huffington Post, iMedia Connection, the BC American Marketing Association, Multichannel Merchant, etc.Follow her on Twitter @webmona.

Mona is on the advisory board of Acquisio Inc. She served on Yahoo!'s Search Marketing (YSM!) board of advisors for 3 years and was on the IIMA (International Internet Marketing Association) Board of Directors for 6 years.

• 7 Landing Page Tests You Can Run Tomorrow!
• Google Shopping Ads: What We’ve Learned So Far
• 3 Neuromarketing Considerations For Landing Page Optimization
• 7 Tips To Avoid High Bounce Rates On Landing Pages
• 5 Quick Fixes To AdWords Default Campaign Options
• 5 Ways To Jumpstart Facebook Ads
• 5 Tips To Fine Tune PPC Ad Copy
• 3 Common Landing Page Flops To Avoid
• 4 Alternatives You Need To Consider Beyond AdWords
• 5 Highly Effective Landing Page Tips
• 3 Common PPC Ad Copy Flops
• 5 Ways To Give Your PPC Account A Kick In The Butt
• 10 Form Optimization Tips For Landing Pages
• Thinking Beyond Typical PPC Landing Pages
• 7 Quick Wins For High Converting PPC Landing Pages
• 3 Steps To Combat Image Fatigue In Facebook
• 3 Types Of Facebook Image Ads That Work
• How To Take Advantage Of New Trends In Mobile Advertising
• 7 Google Quality Score PPC Myths
• 5 Paid Search Marketing Myths Explained In Simple Terms
• 5 Easy Landing Page Tests
• 5 Bad Google Ads: What Were They Thinking?!
• Is Google “Hiding” Crucial AdWord Options?
• Viral Video Marketing And YouTube Advertising: A One-Two Punch
• Five Killer Paid Search Reports
• Mobile Paid Search Advertising Strategies
• Five Signs Your Paid Search Manager Is An Imposter
• Getting Started With Mobile Paid Search Advertising
• Supercharging Your Ads With Google Sitelinks
• Grab More Attention With Google’s New Search Ads
• Not Done Yet: Four Ways To Squeeze Performance Out Of ‘Mature’ Paid Search Accounts
• Five Quick Tips For Success On Google’s Content Network
• Bid Management Automation Basics: No Excuses!
• Coming Soon: Paid Search Without Keywords
• 5 Tips For Getting Good Paid Search Clients
• Gaining Buy-In for Your PPC Account Plans
• Important Questions You Should Ask About Where Search Is Headed
• Tailor Your Ad Copy To Buy Cycle Stages
• Offline Conversions: How To Get SEM Credit!
• Paid Search – Tips On Closing The Loop
• Getting To Know International PPC Markets
• Pain Reliever Pages
• Getting Multivariate Landing Page Testing Straight!
• How To Solve Communication And Differentiation Problems
• Microsoft – Three Weeks Or Else!
• Is Microhoo A Done Deal?
• Spying On Your Paid Search Competitors
• Paid Search Planning: Do You Really Know Your Customers & Your Market?
• Cool New Yahoo! Search Marketing System Enhancements
• Can Yahoo & Microsoft Ever Catch Google?