Mona Elesseily

Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO). Mona was recently voted the 2013 Most influential SEM.

In her career, she has significantly improved campaign performance for brands such as Capital One, Yahoo!, Sony USA, Knowledge Adventure, Cathay Pacific and The Jimmy Pattison Group to name a few. She has successfully grown companies to tens of millions in sales and has been the marketing brains behind several successful acquisitions – SAP acquired SuccessFactors, Phillips Inc. acquired Apollo Health Inc. and Blackberry acquired Epoch Integration.

Mona regularly speaks at Canadian, American and international online marketing events on search engine marketing (SEM), landing page optimization (LPO), conversion rate optimization (CRO) and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech,, The BC American Marketing Association, WebmasterWorld (Pub Con) and the International Internet Marketing Association (IIMA).

She is the author of two books on Yahoo! and a columnist at Search Engine Land. She also writes for other popular online publications like The Huffington Post, iMedia Connection, the BC American Marketing Association, Multichannel Merchant, etc.

Mona is on the advisory board of Acquisio Inc. She served on Yahoo!'s Search Marketing (YSM!) board of advisors for 3 years and was on the IIMA (International Internet Marketing Association) Board of Directors for 6 years.

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