Mona Elesseily

Mona Elesseily was recently voted the 2013 Most influential SEM. She is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).

Better in-store attribution is here

Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of...

3 upcoming trends in paid search

What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing...

How To Drive Phone Conversions With PPC

You're using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should be focusing on this valuable...

5 Search Ad Copy Resolutions For 2015

It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly...

What’s Ahead For Paid Search?

As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can...

I Don’t Want No Scrub (Agency)

You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no...

5 Ways PPC Can Make You A Smarter Marketer

I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get...

7 Landing Page Tests You Can Run Tomorrow!

For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds...