Natalie Wuchenich

Natalie Wuchenich is Director, Research for the Local Search Association and the National Marketing Division (NMD). The NMD was formed following the merger of the Association of Directory Marketing and the Local Search Association, formally known as the Yellow Pages Association.

She has over 25 years experience in advertising research, analysis and strategy. Natalie has worked with all media--including yellow pages--and has extensive experience in the use of media analysis software and research databases. She developed and implemented media plans and conducted a media research training program.

Natalie oversees and advises on all of the Local Search Association’s research activities, including recommending and approving research design to meet members’ needs, selecting vendors, and disseminating results. She also conducts webinars and training sessions to educate members on application of research sources.

In addition to directing the Local Search Association’s research initiatives, Natalie supervises the NMD’s PAYS (Proof that Advertising in Yellow Pages Sells) database and portal of national call tracking results. She oversees collection of national data, analyzes call tracking studies and prepares reports for CMRs’ and publishers’ use in planning yellow pages programs and tests. She is involved with PAYS database design, training and testing.

Natalie also oversees the Measurement and Accountability Partnership (MAP) program. She contributes to the Local Search Association’s Interactive Roundtable and monitors activities in new and emerging media, particularly regarding research.

Subscribe to Natalie Wuchenich's RSS feed Subscribe to Natalie Wuchenich's RSS feed

Connect with the author via: Email | LinkedIn


Read Natalie's Recent Articles


Current Featured Stories:

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide