Neg Norton

With more than 20 years of Yellow Pages experience, Neg Norton leads the Yellow Pages Association (YPA), its member publishers, national marketing agencies ("CMRs") and supplier organizations to promote, grow and advocate on behalf of a print and electronic Yellow Pages industry valued at more than $14 billion.

The Association also focuses on efforts to provide its members with products and services that add quality and value to their businesses, while lowering costs. Norton joined the YPA in August 2003, following a position as vice president of business development at Atlanta-based Loyaltyworks. Before that, he was vice president of strategic accounts at San Francisco-based Telephia from 2000-2001.

From 1997-2000, he served as vice president of national marketing for the Yellow Pages Publishers Association (YPPA), the predecessor of the current YPA. While at the YPPA, Neg managed the highly successful Marketing the Medium® program and oversaw sales and marketing programs designed to increase national Yellow Pages market share. From 1984 to 1997, he held management positions in business development, marketing and sales for NYNEX Information Resources and Bell Atlantic Directory Services.

He has an M.B.A. from Northeastern University in Boston and a B.S. in marketing from Pennsylvania State University.

TOP STORIES

• Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos
• SMX Advanced Pre-Agenda Rate Expires Saturday – Register Now
• Google Tests “Sponsored Map Icons”

See All »

SEARCH NEWS BRIEFS

• Google Updated Maps For Mobile For Android
• Google TV Platform In Testing, Says New York Times
• SearchCap: The Day In Search, March 17, 2010

See All »

FEATURES & ANALYSIS

• Statistical Significance: Not Just For Geeks Anymore
• Live Blogging SXSW: Social Search, A Little Help From My Friends
• Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

See All »

RECENT COMMENTS

• matterhornpat said " Some good advice, all to often see people consumed with higher level tactics, testing etc when there"
• Clifford Bryan said " It's not as bad as it sounds. Commissioner Pamela Jones Harbour said in her final speech "For the la"
• Terry Whalen said " Julie, the tool is great. The FAQ is very thorough - I wonder if you may want to add the importance "

See All »

See How To Articles And More In Our Members Library »

Our feed & social options update you as news happens.