Neg Norton

With more than 20 years of Yellow Pages experience, Neg Norton leads the Yellow Pages Association (YPA), its member publishers, national marketing agencies ("CMRs") and supplier organizations to promote, grow and advocate on behalf of a print and electronic Yellow Pages industry valued at more than $14 billion.

The Association also focuses on efforts to provide its members with products and services that add quality and value to their businesses, while lowering costs. Norton joined the YPA in August 2003, following a position as vice president of business development at Atlanta-based Loyaltyworks. Before that, he was vice president of strategic accounts at San Francisco-based Telephia from 2000-2001.

From 1997-2000, he served as vice president of national marketing for the Yellow Pages Publishers Association (YPPA), the predecessor of the current YPA. While at the YPPA, Neg managed the highly successful Marketing the Medium® program and oversaw sales and marketing programs designed to increase national Yellow Pages market share. From 1984 to 1997, he held management positions in business development, marketing and sales for NYNEX Information Resources and Bell Atlantic Directory Services.

He has an M.B.A. from Northeastern University in Boston and a B.S. in marketing from Pennsylvania State University.

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