Neg Norton

Neg Norton is president of the Local Search Association, leading the best local search marketers who deliver cutting-edge solutions spanning digital, print, mobile and social media that help local businesses succeed. Follow @LocalSearchAssn on Twitter.

Relating Gladwellian Concepts To Local Search

Depending on whom you ask, the search industry is either reaching a tipping point, or it has already passed it. Online search is an unstoppable...