Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, Colorado-based search engine marketing agency. You can reach Patricia at patricia@smartsearchmarketing.com. The Strictly Business column appears Wednesdays at Search Engine Land.

• Determine The True Value Of Your B2B Search Marketing Program
• Should You Expect Sales-Ready-Leads From Search?
• B2B Lead Generation Tips Part II
• B2B Lead Generation Via Search Marketing (Part I)
• How To Find Your Perfect PPC Bid And Budget
• Does Quality Score Impact B2B Search Advertising Success?
• What Business Searchers Are Looking For…. Might Suprise You
• Marketing Insights From Search Funnels
• Valuable Customer Insights Via Search Engine Tools
• Finding The Optimal Cost-Per-Lead
• B2B Search Marketing: The Cost of NOT Showing Up
• B2B Lead Generation Tips
• Using Search Engines To Reach Business Executives
• Invest First In Conversions, Then In Driving Traffic
• Increase Online Registrations By Improving Downloadable Assets
• B2B Marketers Should Embrace “Tire Kickers”
• Lowering Your Quality Scores To Increase ROI
• Eight B2B Landing Page Conversion Tips
• The Brutal Realities Of The B2B Lead Qualification Process
• B2B Search Marketing: Measuring Success Beyond Conversions
• Are Online Registrations REALLY Sales Leads?
• B2B Search Tips: More On Writing Killer Ads
• B2B Search Tips: Writing Killer Ads
• Low B2B Click-Through-Rate: Inexperience Or Wisdom?
• B2B Search Marketers: Keep It Simple
• Dating Tips For B2B Marketers
• Driving Online Registrations: Think Beyond the White Paper
• Solving B-to-B Marketers’ Problems
• Ad Agencies Partnering with Search Marketing Firms (or Not)
• Studies: B-to-B Search Is Poised For Continued Growth
• Reducing Barriers To Online Registration