Patricia Hursh

Contributor

Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, Colorado-based search engine marketing agency. You can reach Patricia at patricia@smartsearchmarketing.com. The Strictly Business column appears Wednesdays at Search Engine Land.

B2B Lead Generation Tips Part II

In my last article, we discussed B2B marketing challenges such as the need to generate high quality leads while driving a high volume of leads, and...

How To Find Your Perfect PPC Bid And Budget

Balancing lead quality and lead quantity is a significant challenge for nearly all B2B marketers. How do you find the “sweet spot” for your...

Finding The Optimal Cost-Per-Lead

It’s amazing how few companies can tell you what an online lead is really worth. I’ve found that most marketers embrace the lower is...

B2B Search Marketing: The Cost of NOT Showing Up

Much has been written about B2B search marketing programs designed for lead generation and customer acquisition purposes. For lead gen efforts,...

Using Search Engines To Reach Business Executives

Many B2B marketers are frustrated by their inability to reach executive-level decision makers. Recent research indicates they needn’t look...