A recent Forrester research report, US Interactive Marketing Forecast, 2007 to 2012, concludes that all marketing will become interactive over the next five years, with no single channel dominating the scene. We’ve seen some evidence of erosion in the ad spend for traditional media this year, as the latest TNS Media Intelligence report shows a […]
I must admit, I wasn’t very perceptive when I received my first in-house SEO prospect call back in 2000. The caller recognized the value of his organic search results and the business need for integrating SEO functionality internally. I did not. That’s because in those days, I thought it made much more sense to outsource.
Managing a mobile marketing campaign can be a challenge because there are many different entities contributing to a successful campaign. At minimum, we have the carriers, advertisers, and consumers. But in the background, we have third-party technology companies like Enpocket, ThirdScreen and Quattro; not to mention industry organizations like The Mobile Marketing Association, the CTIA […]
In previous articles, we covered Structuring an In-House Team and Creating the Search Engine Marketing Needs Assessment Report. So now your in-house search team is in place and the search department has gained insight into the key performance indicators (KPIs) they are responsible for influencing, as well as the resources available to accomplish search engine […]
My last article, How To Structure an In-House SEO Team, stated that once business goals and KPIs are established, in-house marketers must conduct a needs assessment for both the in-house search team and the Web site. Your Search Engine Marketing Needs Assessment Report (SEMNAR) is the anchor for future in-house search projects, specifying the resources […]
Why are businesses so persistent about handling search in-house? There are many good reasons for centralizing both natural and paid search in a large organization. We’ll be talking about natural search in this article. Web site optimization for natural search visibility, commonly referred to as SEO, touches every aspect of your site and organization, with […]