B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever
Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it's important to look further than the immediate conversion.
Pauline Jakober is Founder and CEO of Group Twenty Seven, a boutique online advertising agency that provides Google Ads and LinkedIn Ads management, consulting and audits to B2B clients.
Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it's important to look further than the immediate conversion.
Pauline Jakober | Jul 13, 2015 at 11:34 am ETThink you've maximized your PPC potential? Think again. Columnist Pauline Jakober points out some growth opportunities search advertisers may be neglecting.
Pauline Jakober | Jun 15, 2015 at 10:46 am ETSearch engine marketers, have you written off the Google Display Network? Columnist Pauline Jakober discusses a few reasons to reconsider.
Pauline Jakober | May 18, 2015 at 9:43 am ETSo, the developer didn't implement your AdWords tracking code properly. What can you do? Columnist Pauline Jakober shares her advice.
Pauline Jakober | Apr 20, 2015 at 10:14 am ETColumnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
Pauline Jakober | Mar 23, 2015 at 10:35 am ETYou've found a great partner to manage your paid search advertising campaigns. What now? Columnist Pauline Jakober explains how to get off on the right foot with your PPC agency.
Pauline Jakober | Feb 23, 2015 at 9:37 am ETSEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.
Pauline Jakober | Jan 26, 2015 at 11:32 am ETThe competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page — and if you’re not there, your competition surely […]
Pauline Jakober | Dec 29, 2014 at 10:56 am ETOnline advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you know just how […]
Pauline Jakober | Dec 1, 2014 at 10:00 am ETNo search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms.
Pauline Jakober | Nov 3, 2014 at 10:19 am ETContributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices -- even when the search engine declines to take action.
Pauline Jakober | Oct 10, 2014 at 9:10 am ET