The end of the conversion funnel rightly garners a lot of attention. By getting to that stage of the process, your visitors have shown that they have a great deal of intent to convert, so work done at this stage can have significant impact. However I thought that I’d talk a little about how people […]
So you’ve assessed the feedback from your surveys and usability tests, analyzed the site within an inch of its life for obstructions in the customers’ paths, fixed the glaring errors and now you are ready to start devising some tests that will send the site into overdrive. However, if you are trying to explain your […]
I’d like to humbly offer three steps to becoming a conversion rate optimization guru and a better person into the bargain. At first I thought I might like to write this post as a semi-comic (if I wrote it right) Glengarry Glen Ross style rant “A-B-C…A-always, B-be, C-conversion rate 0ptimizing,” but I decided that might […]