Richard Rosen is the CEO of Los Angeles-based FastCall411. He is an expert in the calling applications industry and its relationship to local search. With more than 20 years of direct marketing experience, Rosen served as Vice President, Business Development, at both Jambo and CallSource, each a pioneering firm in the pay-per-call and call measurement spaces, respectively. At Jambo, Rosen oversaw product initiatives and the development of JAN, the Jambo Advertising Network. At CallSource, he spearheaded initiatives to provide call tracking to leading firms, including AutoTrader.com, Cars.com, Idearc, AOL, Google, Switchboard, ReachLocal, Perform Local, and Citysearch. Rosen writes frequently on pay-per-call and call tracking issues, and is a frequent speaker at industry events.

• Managing Customer Relationships, After The Click
• Five Rules For Running A Successful Pay-Per-Call Campaign