Rick Backus

Considered a leading data feed and comparison shopping expert in the industry, Rick Backus began his career in Ecommerce working at the comparison shopping site Pricegrabber in 2006. Based on his findings about merchants that used Pricegrabber he co-founded CPC Strategy, a full-service data feed and comparison shopping management solution that’s been helping online retailers for more than 5 years now.

Rick Backus has been covering Google Shopping in January 2007, when he began testing title keyword optimization in Google Base data feeds. Since then he’s helped author more than 3 books on the topic and has been featured in a number of leading search publications.

CPC Strategy is currently partnered with more than 150 clients ranging from small businesses to Internet Retailer Top 500 merchants, but best helps business owners in the $1 million - $10 million in revenue / year range who are looking to scale out and make more profit from comparison shopping engines and data feeds.

Rick currently serves as the CEO of CPC Strategy. You can contact Rick through the CPC Strategy blog or directly via email.

Subscribe to Rick Backus's RSS feed Subscribe to Rick Backus's RSS feed

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Read Rick's Recent Articles


Current Featured Stories:

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide