Paid Search Ad Copy: Kicking It Up A Notch

Think about paid search. How would you describe it? Slow? No way. Cheap? Hardly. High Stakes? You bet. Paid search is a marketplace where every day,...

Blended Search: A Year Later

Believe it or not, it’s been nearly a year since Google launched Universal Search. Given that, how has your marketing changed over the last twelve...

Designing And Owning Your “Search Shelf Space”

Ever walk into a store to purchase something, only to find it’s not there? You know what you want and you’re ready to buy, but you can’t find...

A Holiday Post Mortem For Online Retailers

If you can believe it, the holidays are almost over. Turkey Day is now long gone, and in less than 2 weeks, the big man in the red suit will be...