Ross Barnes
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About Ross Barnes

Ross Barnes is Head of Digital Media at Response One Group.

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Affiliates: Trusted Allies Or Conniving Cannibals?

It is not uncommon for businesses to find that the relationship they have with their affiliates is one of the most difficult to handle. On the one hand, affiliates can be valuable partners that provide leads and sales for your company. But on the other hand, they are independent entities which require compensation for their […]

SEO

Integration With Search Still Lacking In Ad Campaigns

Contemporary media messages, delivered across an ever growing number of channels, surround consumers through out the day. The direct mail item, above the line advertising, promotional email or text messages received all have an undeniable impact on consumers, the difficulty lies in the integration of all these media which has seen marketers busy spreading their […]

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