Sam Owen

Sam Owen is a leading writer for PPC Hero, a speaker on International PPC and CRO and a paid search and display account manager at Hanapin Marketing. His client's range from start-ups to Fortune 500 businesses and include e-commerce and lead generation.

He has a passion for all things PPC including often overlooked conversion rate optimization. In fact he currently leads Hanapin’s CRO department, which sees an average increase in conversion rate of 25% for every 5 tests they run. Prior to joining Hanapin he was Head of PPC at Genie Ventures, a UK based Internet company that specializes in performance marketing & publishing.

While At Genie he grew monthly PPC profit by over 26 times and helped launch new websites and paid search efforts across numerous verticals and countries; he has managed websites in the UK, US, Australia and Germany.

Sam studied at the University of Warwick in the UK, also spending a year at the Technische Universität Darmstadt in Germany before earning his degree in History.

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