Search Engine Land » Search Engine Land http://searchengineland.com Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Fri, 10 Feb 2012 01:45:03 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 SPONSOR MESSAGE: The Purchase Path of Online Buyers – How Shoppers Use Email, Search, and Social http://searchengineland.com/sponsor-message-the-purchase-path-of-online-buyers-how-shoppers-use-email-search-and-social-110162 http://searchengineland.com/sponsor-message-the-purchase-path-of-online-buyers-how-shoppers-use-email-search-and-social-110162#comments Thu, 09 Feb 2012 20:00:11 +0000 Search Engine Land http://searchengineland.com/?p=110162 This Forrester Research independent report discusses:

  • Three recommendations for attracting online shoppers
  • Click-stream analysis conducted over the holidays
  • What you should and shouldn’t expect from social campaigns

Download now »

]]> http://searchengineland.com/sponsor-message-the-purchase-path-of-online-buyers-how-shoppers-use-email-search-and-social-110162/feed 0 SPONSOR MESSAGE: Re-Targeting: What You Need to Know to Maximize Conversions and Improve ROI http://searchengineland.com/sponsor-message-re-targeting-what-you-need-to-know-to-maximize-conversions-and-improve-roi-109885 http://searchengineland.com/sponsor-message-re-targeting-what-you-need-to-know-to-maximize-conversions-and-improve-roi-109885#comments Tue, 07 Feb 2012 20:00:26 +0000 Search Engine Land http://searchengineland.com/?p=109885 Brought to you by Acquisio, this pre-recorded webcast "Retargeting: What’s Your Strategy?" featuring The Trade Desk’s Jeff Green will show you:

  • Why re-targeting/re-messaging is the biggest opportunity in online advertising
  • Why buying display ads through Google is not enough
  • How display advertising can lower PPC costs while increasing conversions
  • The direct benefits of adding display to search

    • View the pre-recorded webcast now!

    ]]> http://searchengineland.com/sponsor-message-re-targeting-what-you-need-to-know-to-maximize-conversions-and-improve-roi-109885/feed 0 Don’t Miss Networking with Your Marketing Peers at SMX West – Feb. 28-Mar. 1 in San Jose http://searchengineland.com/dont-miss-networking-with-your-marketing-peers-at-smx-west-feb-28-mar-1-in-san-jose-110352 http://searchengineland.com/dont-miss-networking-with-your-marketing-peers-at-smx-west-feb-28-mar-1-in-san-jose-110352#comments Mon, 06 Feb 2012 17:32:29 +0000 Search Engine Land http://searchengineland.com/?p=110352 We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the conference that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with!

    Keep reading to learn more about the networking opportunities and then register for your All Access pass to Search Marketing Expo – SMX West, February 28 to March 1 in San Jose, CA.

    SMX West Meet & Greet
    Monday, February 27 – 6:00PM to 7:30PM
     Start your SMX West experience off right! Arrive early and join us for an informal evening reception with fellow attendees, speakers and invited guests. Sponsored by Brafton, Bruce Clay, Inc. and Majestic SEO.

    Meet & Eat Networking Lunches and Birds-Of-A-Feather Tables
    Tuesday – Thursday, February 28 – March 1
     There are two ways to get more out of lunch at SMX than just hot meals! You’re certain to sit with knowledgeable and engaging people.

    Like the experience to be a little more structured? Sign up to enjoy lunch at a birds-of-a-feather table. These are a great opportunities to continue the conversation with others who share your interests. Attendees can sign up for their selected topics when registering for the conference – seating is limited!

    Expo Hall Reception
    Tuesday, February 28 – 6:00PM to 7:00PM
     Check out all of the solutions offered by the SMX West exhibitors during the Expo Hall Reception, sponsored by Acquisio. You’ll enjoy drinks and snacks while meeting your fellow delegates and learning about tools and services that can make you a more effective internet marketer!

    SMX West exhibitors and sponsors include Premier sponsors Acquisio, Covario and Marin Software, and Gold sponsors Bing, Bruce Clay Inc., Doubleclick Search by Google and Quantcast. See who’s exhibiting.

    SMX After Dark
    Wednesday, February 29 – 9pm to 11pm
     SMX After will include an open bar, snacks, and the opportunity to meet internet marketers from around the world – all thanks to the good people at Covario. SMX After Dark is open to All Access passholders, speakers and press only.

    Look for details and additions to the networking activities on our page!

    SMX West All Access conference passes are an outstanding value at just $1595 for 3 days of exceptional content and invaluable networking opportunities. You can be confident you’ve invested wisely; we guarantee it!

    Register today!

    PS: Over thirty organizations are sending groups of three or more. Should your company be one of them? Check out our group discounts of 15-25%.

    ]]>     http://searchengineland.com/dont-miss-networking-with-your-marketing-peers-at-smx-west-feb-28-mar-1-in-san-jose-110352/feed 0     SPONSOR MESSAGE: Check your SEO Score now with Searchmetrics Search Analytics Software http://searchengineland.com/sponsor-message-check-your-seo-score-now-with-searchmetrics-search-analytics-software-2-109713 http://searchengineland.com/sponsor-message-check-your-seo-score-now-with-searchmetrics-search-analytics-software-2-109713#comments Thu, 02 Feb 2012 20:00:34 +0000 Search Engine Land http://searchengineland.com/?p=109713 See how your SEO strategies are working and what your competitors are up to. Searchmetrics Essentials consists of the largest, fastest databases available for search and social marketing. Discover for yourself the unique search options and try the Searchmetrics Essentials here today – for free.

    ]]>     http://searchengineland.com/sponsor-message-check-your-seo-score-now-with-searchmetrics-search-analytics-software-2-109713/feed 0     SPONSOR MESSAGE: Social Marketing for Search Marketers http://searchengineland.com/sponsor-message-social-marketing-for-search-marketers-5-109524 http://searchengineland.com/sponsor-message-social-marketing-for-search-marketers-5-109524#comments Tue, 31 Jan 2012 20:00:50 +0000 Search Engine Land http://searchengineland.com/?p=109524 Facebook, Twitter, LinkedIn and YouTube best practices

    This white paper discusses:

    • Three strategies for maximizing Twitter’s impact on SEO
    • Tips for Facebook ads, events, groups and places
    • Common principles between social and search marketing

    Download now »

    ]]>     http://searchengineland.com/sponsor-message-social-marketing-for-search-marketers-5-109524/feed 0     Pass Options for SMX West – Sessions, Networking and More http://searchengineland.com/pass-options-for-smx-west-sessions-networking-and-more-109852 http://searchengineland.com/pass-options-for-smx-west-sessions-networking-and-more-109852#comments Tue, 31 Jan 2012 17:01:12 +0000 Search Engine Land http://searchengineland.com/?p=109852 Search Marketing Expo – SMX West kicks off February 28 at the San Jose Convention Center. With nearly 60 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll leave a more informed, effective and inspired internet marketer.

    SMX West offers flexible pass options to fit your needs, budget and schedule. Which pass is your match? Keep reading, and then register today to secure your spot.

    The Comprehensive SMX Experience – All Access Pass

    • Participate in a smorgasbord of cutting-edge sessions and keynotes covering SEO, paid search advertising, social media marketing and other internet marketing topics, presented by an expert faculty of over 130 speakers.
    • Attend all the networking activities, including the “Meet & Greet” kickoff reception, the Expo Hall Reception, Birds-of-a-Feather lunch tables and SMX After Dark.
    • Enjoy conveniences like free Wifi, breakfast, hot lunches and snacks.

    Three day All Access Passes are available for just $1595, an outstanding value. You’ll be satisfied. We guarantee it!

    Have only one day to spend at SMX? One Day All Access Passes are available.

    In-Depth Training – Workshop Pass

    Take a deep dive into SEO, international search marketing, in-house SEO, advanced AdWords or Facebook marketing by attending a pre-conference workshop on Monday, February 27.

    Register for just a workshop or save by buying a combination All Access + Workshop Pass.

    Just Getting Started? – SMX Boot Camp

    Getting started can be difficult, so we’ve created a one day pass that provides the search engine marketing basics. Attend SMX Boot Camp on February 28 for sessions on paid search advertising, SEO, copywriting and link building.

    Attend all four sessions and earn your Certificate of Participation. Boot Camp Passes are only $499.

    Find Solutions to Your Business Needs – Expo+ Pass

    • Attend the more than 20 presentations in the SMX Theater.
    • Visit all of the 40 exhibitors and sponsors, including market leaders Acquisio, Bing, Bruce Clay, Covario, Marin Software and Quantcast.
    • Access the keynotes and host of other activities on February 28-29.

    Expo+ Passes are FREE when you register online prior to SMX West, $50 at the door. Learn more!

    SMX West will be here before you know it! Register online and secure your spot. Have questions? Call us at (877) 242-5242, or email registration@searchmarketingexpo.com

    Register Today!

    Helpful Links:

    ]]>     http://searchengineland.com/pass-options-for-smx-west-sessions-networking-and-more-109852/feed 0     SPONSOR MESSAGE: Social Marketing for Search Marketers http://searchengineland.com/sponsor-message-social-marketing-for-search-marketers-3-106839 http://searchengineland.com/sponsor-message-social-marketing-for-search-marketers-3-106839#comments Thu, 26 Jan 2012 20:00:21 +0000 Search Engine Land http://searchengineland.com/?p=106839 Facebook, Twitter, LinkedIn and YouTube best practices

    This white paper discusses:

    • Three strategies for maximizing Twitter’s impact on SEO
    • Tips for Facebook ads, events, groups and places
    • Common principles between social and search marketing

    Download now »

    ]]>     http://searchengineland.com/sponsor-message-social-marketing-for-search-marketers-3-106839/feed 0     Search Engine Land’s SMX West Conference Rates Increase Saturday – Register Now! http://searchengineland.com/search-engine-lands-smx-west-conference-rates-increase-saturday-%e2%80%93-register-now-109311 http://searchengineland.com/search-engine-lands-smx-west-conference-rates-increase-saturday-%e2%80%93-register-now-109311#comments Thu, 26 Jan 2012 14:16:24 +0000 Search Engine Land http://searchengineland.com/?p=109311 Early Bird rates for Search Engine Land’s SMX West conference end this Saturday, January 28th. Register now and save $250 on your All Access ticket!

    Join us February 28-March 1 in San Jose for:

    • Timely programing: 85% of the sessions are new, exploring new developments in personalized search, keyword data blocking and the impact of technologies such as Siri/search by voice. Check out the agenda.
    • Actionable tactics, best practices and strategies from over 130 subject-matter experts. See who’s speaking.
    • Networking opportunities to connect with your industry peers.
    • Access to leading solution providers in the Expo Hall.
    • Five in-depth workshops February 27.
    • Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi access. All *included* with your All Access pass.

    Don’t miss your chance to save! Register today to secure SMX West Early Bird rates!

    ]]>     http://searchengineland.com/search-engine-lands-smx-west-conference-rates-increase-saturday-%e2%80%93-register-now-109311/feed 0     SPONSORED MESSAGE: Getting the Most Out of Your Agency http://searchengineland.com/sponsored-message-getting-the-most-out-of-your-agency-108134 http://searchengineland.com/sponsored-message-getting-the-most-out-of-your-agency-108134#comments Tue, 24 Jan 2012 20:00:06 +0000 Search Engine Land http://searchengineland.com/?p=108134 There’s no doubt, a great agency can exponentially increase your marketing success. Whether you are about to issue an RFP or are six months into a year-long engagement with your digital agency, now is the time to ensure you know how to get the most out of your agency partnership. Read on for some vital issues to keep in mind to create agency success for your organization.

    ]]>     http://searchengineland.com/sponsored-message-getting-the-most-out-of-your-agency-108134/feed 0     130 Experts Speaking at Search Engine Land’s SMX West – Conference Rates Increase Saturday http://searchengineland.com/130-experts-speaking-at-search-engine-lands-smx-west-%e2%80%93-conference-rates-increase-saturday-108688 http://searchengineland.com/130-experts-speaking-at-search-engine-lands-smx-west-%e2%80%93-conference-rates-increase-saturday-108688#comments Mon, 23 Jan 2012 17:51:19 +0000 Search Engine Land http://searchengineland.com/?p=108688 smx-logo-128

    Early bird rates for Search Marketing Expo – SMX West expire this Saturday, January 28. Register now and save!

    Here’s why you should join us February 28 to March 1 in San Jose, CA:

    • More than 130 of the world’s most knowledgeable search marketers will present at SMX West. They’re selected based on ability AND willingness to share the tactics and strategies that make them successful. See who’s speaking.
    • You’ll learn how the experts are prospering in spite of constant algorithm modifications, blocked keyword data and radical changes in personalized search results. The program offers sessions on SEO, PPC, social marketing and more for expert and beginning internet marketers. Check out the agenda.
    • Networking, networking, networking! Come renew industry connections and make new ones. SMX West offers a mix of structured and social networking opportunities; there’s no better place to grow your professional network.

    Register today and pay only $1445 for a three-day All Access pass.

    Rates increase Saturday, so do it now!

    Want to send your team? You save an 15-25% when registering three or more people. Check out our attractive group registration rates.

    Helpful SMX West Links:

    ]]>     http://searchengineland.com/130-experts-speaking-at-search-engine-lands-smx-west-%e2%80%93-conference-rates-increase-saturday-108688/feed 0