This complimentary guide and webinar cover:

• How to manage large keyword lists
• How to make profitable decisions using deep-funnel metrics
• How to close the revenue gap with micro-conversions

Download Now

In-House SEM Exchange and Bruce Clay’s SEO Training Will Run March 5th

Join us for workshops that take a deep dive on search engine optimization (SEO) or issues confronting in-house SEM professionals at Search Marketing Expo – SMX West. The seminars will be held March 5th, immediately following SMX West on March 2-4.

Keep reading for descriptions of In-house SEM Exchange and Bruce Clay SEO training workshops.

Managing Your Company’s Search Marketing? In-house SEM Exchange Is A Must…

In-house SEM Exchange is a focused, interactive and intimate workshop designed by in-house SEOs for in-house SEOs.

In-house SEM Exchange is:

• 100% in-house – all day, everywhere you turn, you’ll be immersed in the in-house community who understands your SEO and paid search challenges…and has solutions to share;
• interactive – it’s called “exchange” for a reason – you’ll learn practical solutions and exchange ideas with others who have encountered similar challenges… and overcome them;
• intimate – attendance to the workshop is limited to foster a collaborative environment that promotes learning and sharing.

Your host for In-house SEM Exchange is Jessica Bowman, widely recognized as the authority on helping in-house SEMs succeed.

Find out more about In-house SEM Exchange here!

Increase Search Traffic With White Hat Tactics: Attend Bruce Clay SEO Training

Join SEO pioneer Bruce Clay as he presents his time-tested SEO Training course. Learn corporate SEO methodology, concepts and strategies, taught by an accomplished instructor and search marketing expert whose training is based on years of research and successful Web site optimization.

Topics covered include:

• What should be done to achieve high rankings?
• How to increase click-through rates?
• How to make your site more relevant?
• How to identify the best keywords for your site?
• What is PageRank and how to increase link popularity?

Specializing in search engine-approved optimization methods, the white hat techniques covered in this workshop will enable you to improve site rankings while adhering to the major engines’ webmaster guidelines. More info here.

Register Now and Save!

You save when you register for SMX West and either the In-house SEM Exchange or SEO Training. You pay just $1,695 for an All Access SMX East pass (including keynote from Microsoft CEO Steve Ballmer!) and either workshop. Just want to go to the workshop? Sure, you can do that too.

Save with pre-agenda pricing when you sign up now. These will be the lowest rates available, so register today!

Tuesday at Search Marketing Now, Shari Thurow and Andrew Hally will present a webcast, “Making Online Marketing Relevant and Responsive: Tactics and a Tool for Success.”

The webcast will be in two parts: Part I covers how to segment your target audience via keywords, user response, geolocation and more. Part II looks at a new online marketing solution that pulls together analytics, email marketing and web personalization into one application.

The webcast starts at 1 PM EST, and is open for registration. More information is available at Search Marketing Now. Thanks to Unica Corporation for sponsoring this webcast.

The State of the Online Marketing Suite in 2010

This complimentary guide and webinar cover:

• Which marketing challenges technology can overcome
• Which technology integrations are critical for success
• How Motosport has combined the success of multiple

Omniture Solutions for increased ROI – Download Now

On Thursday at 1 PM EST, join Dan Soha of Five Mill Inc as he explains the ins and outs of geo-targeting, on the SMN Webcast: “PPC Advertising and Geo-Targeting.” Thanks to Marin Software for sponsoring this webcast.

PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI.

Learn how to geo-target by keyword and by physical location, how to outbid your competitors using geo-targeting, and more. Register directly, or get more information at Search Marketing Now.

We’ve got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our 2-minute audience survey! Please?

If helping us keep the lights on isn’t enough of an incentive, we’ll toss in a chance to win a ticket to Search Marketing Expo – SMX West in Santa Clara, March 2-4. SMX West will feature a keynote by Microsoft CEO Steve Ballmer and be the first time a Microsoft CEO will address the search marketing community.

We need the survey results so we know who you are. Not personally who you are, but in general. What jobs do you hold? What products and services do you buy? This information helps us tell potential advertisers who is visiting Search Engine Land.

Completing this survey takes about two minutes. We ask for your email address only so that we can notify the winner of the SMX West ticket. That’s all – promise. We won’t sell your email or send you more stuff because you took the survey.

Everyone who fills out the survey by 6PM PST on November 17 will be automatically entered in the drawing for the ticket. The winner’s travel and accommodations are not covered, sorry.

Once again -please take our audience survey!

This complimentary guide and webinar cover:

• The most important factors in selecting an analytics solution
• The importance of flexible reporting with analytics
• How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture

Download Now

This complimentary guide and webinar cover:

• How to manage large keyword lists
• How to make profitable decisions using deep-funnel metrics
• How to close the revenue gap with micro-conversions

Download Now

Search Marketing Now will host an interactive webcast tomorrow that’s all Q+A: “Ask iProspect – PPC Strategy & Tactics from the Experts.”

Senior management from iProspect will take questions from the audience — both live and those submitted in advance. Based on questions already submitted by registrants, we’ll be talking about everything from how many keywords to include in an ad group to the impact of the recent Yahoo-Microsoft deal on paid search.

Registration for this free webcast is still open at Search Marketing Now.

The dates are set and registration is live! Search Marketing Expo – SMX West happens March 2-4, 2010 at the Santa Clara Convention Center. Get exceptional content, invaluable connections and essential conveniences that make SMX conferences famous.

SMX West will begin with a fireside chat between Microsoft CEO Steve Ballmer and Danny Sullivan, editor-in-chief of SearchEngineLand.com and SMX co-chair. In his first address to the search marketing community, Steve will talk about the company’s progress so far in the world of search and their vision of the future.

Whether you are just starting out in search or looking for advanced level tactics, work on an in-house SEM team, hail from an agency or own your own business, SMX West has sessions just for you. The multi-track program will include supercharged sessions on PPC, SEO, real-time search, local & international search, analytics, social media marketing and search engine friendly design. The agenda for this year’s conference will be posted by mid December – in the meantime check out the 2009 agenda for a sample of what to expect.

Program by Search Engine Land. The SMX West program is created by Search Engine Land editors Danny Sullivan and Chris Sherman, the site you trust to deliver decision informing news and thought provoking analysis. We’re confident you’ll be satisfied with what you learn and the experience; we guarantee it.

Lowest rates now available! Register online for SMX West or by calling (877) 242-5242 and save with our pre-agenda pricing. Just $1095 gets you access to 3 jam-packed days of exceptional content, numerous networking opportunities to build invaluable connections, and all the essential conveniences you’ve come to count on from SMX events.

Want to send a team? Attractive group rates also available – check them out here.

Register today!