Shannon McCarty is a Client Services Manager at iProspect. She oversees the activities of Search Marketing Specialists and Search Marketing Analysts responsible for organic search campaigns, pay-per click campaigns, paid inclusion, and shopping feeds.

Since joining iProspect in 2007, McCarty has worked as a Search Marketing Specialist managing several paid and organic search accounts with a focus on the execution of optimization tactics for each campaign. She is Google AdWords certified, having successfully completed Google’s advertising professionals program, and a Yahoo! Ambassador, having received sponsored search training and professional recognition from Yahoo! Search Marketing. She has also earned her MSN adExcellence Certification.

McCarty has worked with a variety of clients in different industries including real estate, retail, software, entertainment, and financial services across various channels including BtoB and BtoC. Each client has presented numerous technical and strategic challenges adding to McCarty’s breadth of experience. In particular, she has found success integrating local search projects, international and multi-lingual campaigns, and major social media platforms with her clients’ goals. McCarty also leads the Green Team at iProspect San Francisco and has played an integral part in spearheading sustainability initiatives within the isobar network.

Shannon McCarty received her Bachelor’s degree in Marketing and Spanish from the University of Illinois at Urbana-Champaign.

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