Shari Thurow

Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari currently serves on the Board of Directors of the Information Architecture Institute (IAI) and the ASLIB Journal of Information Management. She also served on the board of the User Experience Professionals Association (UXPA).

How To Use Personas & Scenarios In SEO

Keyword research tools are great, but they do not provide enough context for understanding searcher behaviors. Usability test scenarios can help SEO...

3 SEO Myths About Information Architecture

PageRank sculpting, siloing, link-juice flowage, SEO architecture — all are keyword phrases that make my skin crawl. What do search optimizers need...

Why SEO Needs Its Own Reputation Management

A few weeks ago, I saw a reference to search engine optimization (SEO) on the TV Show The Good Wife that made me fall off of my chair. (See SEO Gets...

Keywords, Text Links & Navigation Design

What is the best approach to utilizing keywords in site navigation? Balance is the key to successful keyword placement in a search-engine friendly...

More SEO Myths About Website Usability

When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new to web...

Keywords, Aboutness & SEO

Do your web pages, graphic images, and videos effectively communicate aboutness to both web searchers and search engines? How do search engines and...

3 Search Types All SEOs Should Know

Does your website accommodate common searcher behaviors? Here are 4 types of searches all SEOs should know...and how you can accommodate them on your...

Deadly Sins Against SEO: Part 2

More egregious mistakes that website owners, web designers/developers, landing page experts, and others make to prevent qualified search engine...

Deadly Sins Against SEO: Part 1

Are you getting bad or conflicting SEO advice from landing page and conversion specialists? Keep your ears open for these deadly SEO...

Is Social Media Ruining Search Results?

I preferred search engine results pages (SERPs) before other forms of social media became the rage. I think the commercial web search engines are...