Shirley Tan

Ms. Tan has more than 20 years of experience as a retail/wholesale and e-commerce executive. As an expert in e-commerce, with hands on experience managing all aspects of retail online marketing, Ms Tan gives ecommerce tips and adviseon her blog She advises small to mid-size businesses on how to plan like larger organizations and how to set up your business to sell.

Search Marketing Is A Game Of Resources

A lesson I learned many years ago (the hard way), is that the “free traffic” from organic rankings (SEO) is anything but free. Even...