Stephanie Hobbs, an award-winning print and online Yellow Pages executive with broad domestic and international experience, is the Local Search Association vice president of communications.

Based in the Association's executive office Berkeley Heights, New Jersey, Ms. Hobbs directs the Association's communications efforts, including industry advertising and public relations initiatives, Web sites and oversees all aspects of its annual conference.

Prior to joining the Local Search Association, formerly the Yellow Pages Association, she served as director of external communications at Verizon Information Services (now SuperMedia) in Dallas, where she handled media and public relations, merger communications and served as company spokesperson.

Before joining Verizon, Ms. Hobbs was director of media relations at Bell Atlantic Directory Services (1997-2000) and manager of corporate communications (1991-1997) before the company merged with GTE to become Verizon. She was a public relations manager at Bell Atlantic/C&P Telephone from 1983 to 1991 and held a variety of management positions with C&P Telephone.

• Five Key Learnings From A Local Marketing Success Story
• Four Key Reasons To Reconsider Today’s Yellow Pages For Local Marketing
• Now Is The Time To Take Your Local Business Mobile
• Latest Google Search Revamp Brings Opportunities For Local Businesses
• Five Steps To Capturing Mobile Customers In 2012
• 3 Simple Steps To Get Siri & Her Friends To Talk Up Your Local Business
• 5 Considerations In Planning Your Small Business 2012 Ad Budget
• 4 Tips For Taking Ownership Of Your Local Business’ Online Presence
• Recent Trends Should Guide How Businesses Grow Local Search Strategies
• What’s Hot In Local Search: Daily Deals, Loyalty Programs & Group Buying
• Improving Local Search Marketing With Dynamic Content
• U.S. Census Findings Count For Local Search Marketers
• 5 Tips To Get Your Local Business Online In 2011
• Businesses Must Get Proactive About Managing Their Online Reputation
• Key Takeaways From BIA/Kelsey’s DMS ’10 Conference
• Why Multi-Platform Advertising Is Key In Local Business Search
• The New Local: Location Based, Social Centric & Behaviorally Targeted
• Local-Social Search: A Powerful Marketing Channel For Small Businesses
• Microhoo Changes Local Search Landscape For Small Biz
• Yellow Reflects on Chrome
• Next Great Thing: Bing Draws On IYP Connection
• Tapping Twitter To Talk To Your Customers
• Local Searches Set to Flip to Mobile Phone
• Our Relationship To The Bottom Line
• Lessons in Longevity From The Original Search Engine
• Local Mobile Search Takes Center Stage As Next-Generation Format Of Yellow Pages: Industry Panel Weighs In
• Welcome To The Local Search Jungle