Are you changing keyword bids too often?
It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments.
Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers.
It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments.
Ted Ives | Nov 10, 2017 at 10:01 am ETSearch marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in venturing into Facebook Ads territory.
Ted Ives | Sep 13, 2017 at 10:11 am ETStill avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google's new AdWords ad format.
Ted Ives | Jul 21, 2017 at 11:53 am ETAre you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.
Ted Ives | May 1, 2017 at 10:39 am ETFeeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
Ted Ives | Mar 24, 2017 at 9:52 am ETIn part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well.
Ted Ives | Mar 20, 2017 at 1:55 pm ETIn the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.
Ted Ives | Mar 10, 2017 at 8:31 am ETEnterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand.
Ted Ives | Mar 12, 2015 at 11:05 am ETI recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and often one can […]
Ted Ives | Mar 14, 2014 at 9:00 am ETEnterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition. The company's thought leaders, although happy to pontificate, are often afraid of committing to a writing schedule - and the marketer, admittedly, is trying to get others to "squeeze in" content, essentially "off the books". With no reward, why should anyone help with the difficult, thankless work of writing articles? The trick is for the marketer to take advantage of three key tactics...
Ted Ives | Sep 25, 2013 at 9:00 am ETA few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In the first part of Public Relations For SEO: The Complete Guide, we talked about how to convince journalists that your topic […]
Ted Ives | Apr 9, 2013 at 1:30 pm ETThis is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one […]
Ted Ives | Apr 9, 2013 at 1:30 pm ETA few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In Part 1 and Part 2, we talked about how to convince journalists that your topic is newsworthy, the basics of […]
Ted Ives | Apr 9, 2013 at 1:30 pm ETThe movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for awhile, but I could not exactly put my finger on the issues. A few weeks ago at SMX East, there were some great presentations on these topics, and I finally realized that I have […]
Ted Ives | Nov 1, 2012 at 11:35 am ETKeyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I've developed, which are organized around a "problem/solution" mental model.
Ted Ives | May 15, 2012 at 5:17 pm ETIt's been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by bidding on their own brand terms.
Ted Ives | Apr 26, 2012 at 1:59 pm ET“En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It seems that every initial conversation with a prospect, or a new client, seems to start out as follows: Me: “What are your business goals?” Client: “I want more {clicks, actions, conversions} at […]
Ted Ives | Apr 9, 2012 at 12:27 pm ETThis posting is the first in an occasional series that will attempt to quantify the value of links - in this case, by measuring the value of links in terms of other links PageRank (i.e. how many PR4 links is a PR5 link worth). A later posting will cover market pricing of links with statistics from the various paid link markets, and other postings will cover what links are worth in terms of effort and resulting traffic. By the end of this series, a complete model for valuing linking activities and determining their ROI should then be possible.
Ted Ives | Feb 2, 2010 at 6:00 am ET