Tony Soric is an SEM Analyst for Clickable. He began his career in search marketing in 2003. Prior to working at Clickable, he gained valuable experience working as an SEM strategist for an online marketing agency in Cleveland - eMergent Marketing (now Rosetta). At eMergent he developed his SEM skills while managing accounts for mid-sized to Fortune 500 companies in the online retail, financial services and hospitality verticals. In 2006, Tony took on the role of Director of Search Marketing for a Chicago based online retail startup. Here Tony further developed his SEM skill set while managing the ppc, affiliate, email and organic marketing programs. Tony holds a B.S. in Business Management from Georgetown University.

• Overlooked But Beneficial On-Page SEO Elements
• Unloved, But Still Important: How To Leverage Meta Tags
• How To Optimize A Mobile AdWords Campaign
• Manage PPC Risk With Multiple Match Types & Negative Keywords
• What Google’s “Caffeine” Update Means For Paid Search Campaigns
• Google Sets & Squared: Powerful Keyword Research Tools