Vic Drabicky is a New York-based digital marketing and strategy consultant specializing in retail. He has worked with Nike, Neiman Marcus, Staples, Michael Kors and many others to develop fully integrated digital marketing strategies.

He specializes in developing holistic online marketing campaigns and is driving the industry’s evolution in measuring and properly attributing online and offline campaigns. He has parlayed this talent into successful marketing strategies and search campaigns for major retailers such as Neiman Marcus, Juicy Couture, Burberry, Hermes of Paris, L’Occitane en Provence, Cole Haan, Nike and many others.

Drabicky was named one of MediaPost’s Rising Stars of 2004. He has been a featured speaker at industry conferences ranging from eTail and SMX to Shop.org and Luxury Interactive, and has offered industry expertise in several publications including Women's Wear Daily, DM News and Hotel Executive Magazine.

Drabicky holds a Bachelor of Arts in Broadcast Journalism from Texas Christian University, and while a native Texan, currently resides in New York City.

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