Wister Walcott is a co-founder and the vice president of Products at Marin Software. In this role he directs the development of Marin Search Marketer, a full-workflow paid search analysis and management application for search advertisers and agencies. He has extensive experience in marketing automation and software-as-a-service technologies at Siebel Systems (now Oracle), and large-scale data warehousing at Composite Software and Oracle Corp. Additionally, Walcott has served as VP of Marketing at two companies (Pilot Networks, Composite Software), where he was responsible for branding, outbound telemarketing, direct mail, and online marketing. He holds multiple US patents and degrees in computer science and business from Harvard University.

• Why You Should Pay Attention to Customer Loyalty + Lifetime Value
• Bing’s Impact: 3 Things Search Marketers Need To Know
• Attribution & The Customer Lifecycle: What Search Marketers Need To Know
• Search In Uncertain Times