• http://www.CheesyCorporateLingo.com/ Patrick Reinhart

    Great article and commentary on the continuing trend of link authority becoming less of a factor in the algorithm. Even though people are upset that guest blogging won’t be what it once was (is?), the more signals that help out legitimate SEO’s the better in my opinion.

  • atentat

    Its called PageRank.

  • Nathan Safran

    Thanks Patrick. Definitely agree that the more inputs the better for those who are working legitimately.

  • Guest

    I believe he’s talking about new factor that contributes to PageRank and domain authority. What Matt Cutts alluded to last year: “We’ve also been looking at detecting and boosting authority.”

  • http://www.seo-theory.com/ Michael Martinez

    Oh good. Now we can look forward to two years of “Authority Sculpting”….

  • http://wtuthink.wordpress.com/ wtuthink

    chack out searchengineland old blogs which have average 6 internal link in Article but after update that have less. they also have fear to post payable spam articles.

  • atentat

    I believe he doesn’t know what the hell he is talking about.

  • http://www.b-seenontop.com/ Donna Duncan

    I agree with you Nathan. Matt Cutts would probably say so too if he was willing to share.

  • http://www.cfsearchmarketing.com/ PM Fiorini

    Really? LOL!

  • http://www.linkedin.com/in/donrua don rua

    Nathan, I think the post does a good job of explaining the point at a high level. Thanks. However, it doesn’t hit the issue right on the head for me. So, to use your example/language, can you try to explain exactly the apples to apples comparison of these scenarios:

    1) John writes a quality post on authority site SearchEngineLand, and identifies being from Conductor by name. But there are no links between the SEL article and Conductor, nor in a two-link friendly hop to John’s 3rd site profile then to Conductor.


    2) John writes the same good quality post on SEL, identifies being from Conductor by name, AND has links in a good spot or two between the SEL post and Conductor. (For example, in this post here, your bio info below the post has a link to Conductor)

    Would you say Conductor benefits most from scenario 1 or scenario 2? If 2, then obviously the link is the value add to what otherwise is a normal part of guest blogging and sharing. If scenario 1 is actually more advantageous than scenario 2, then you are suggesting Google somehow punishes for the link, or ignored any value from the post because of the link. Is that the direction you think things are going?

    So, for anyone that is serious about promoting their expertise, they write good stuff about X, they guest blog all they want, content all they want, but still, at the end of the day, it’s the linkage that makes the rubber hit the road, no? No links between all that good content, and they lose to others that do, with intent and purpose for getting ranked. No?

  • Scott C Ensor

    I get what google are trying (failing) to do.
    I get why they want to do it.
    I get how they want to go about doing it.
    What about those of us who run a small business and haven’t the time or money to trawl through blogs looking for one in my niche (Of which there are finite blogs and finite things to say about the subject).
    Everything google has changed in the last year or so is geared towards giant companies who pay them lots of money for the best possible positions in any search. Just search for anything that’s considered a product and the SERP fills with hits from Amazon eBay etc (how exactly is a minimum-effort auction site, and a website mostly used to post funny reviews, considered “authoritative” anyway?)
    Yet my site, with its huge help forum, which closely adhereds to Googles guidelines, is dropping down the ranks from page 1 top to its current position Page 9 and dropping daily.

    Bottom line: If you want to be found through google search you have to give google all your money and sacrifice a goat!
    I wish bing was even slightly useful :(

    Also, isn’t crappy spammy keyword riddled articles BASICALLY the same beast as keyword stuffing and directories? It is used in the same way to the same ends.