• dcrankshaw

    Good article. Thanks for summarizing Sherpa’s report for us.

    Interesting that website-related activities (website design and optimization, SEO, content marketing, and email marketing) are all perceived to be more effective than Tradeshows, yet tradeshows require the largest piece of the budget pie at 21%. And yet the biggest perceived barrier is lack of resources!

    Wonder what the ROI is on tradeshows versus the website activities?