• http://www.cpcsearch.com Terry Whalen

    Hi Andy,

    Thanks for the article – your points on measuring B2B lead quality seem very valid and straightforward.

    It’s also important to measure B2B lead quality and cost/sale within the paid search channel, given that your spend is allocated among ad groups and keywords, and given that you do have control of how your budget is allocated. Just as you would measure cost/sale between lead gen channels like paid search and B2B hubs, you should also measure it within your paid search program in order to increase ROI.