Baidu Agrees To Ad Revenue Sharing Deal With Apple In China

Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China.

Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts in China speculated that the revenue share with Apple would be up to 10 percent of overall mobile ad revenues generated by searches on the iPhone.

Baidu is already on most Android devices sold in China.

Related Topics: Apple | Apple: Siri | Channel: Mobile | Google: Mobile

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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