Battelle Chats With Microsoft’s General Counsel On Google/DoubleClick Antitrust Allegations

News Analysis: Microsoft General Counsel on DoubleClick and Antitrust from John Battelle documents some of his conversation with Microsoft’s general counsel Brad Smith today.

In this conversation, John asks why Microsoft is encouraging the FTC to look into anti-trust issues with the Google & DoubleClick acquisition. Smith explained that the purchase of DoubleClick is a sign of Google wanting to control more of the market.

While Eric Schmidt of Google feels owning DoubleClick is a tiny percent of the overall advertising world, Microsoft feels otherwise. John highlights especially that the issue might hinge on whether the deal is measured against all advertising or only online advertising.

The article dives deeper into how and why a trust action might get assessed. It also touches on John reporting that Microsoft was willing to pay more than Google for DoubleClick but that the private equity firm with a majority of DoubleClick’s shares was unwilling to sell to the company.

Related Topics: Channel: Industry | Google: Acquisitions | Google: Critics | Google: Legal | Legal: General | Microsoft: Employees | Microsoft: General


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Lucky Lester

    I wonder if that private equity firm felt they were going with the lesser of two evils!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide