• http://ppcisme.com Erez PPCisme

    Hi George,

    You talked about running reports tying the sales to the time of the click. Most of the times your client won’t have this option, at least this is where most my clients stand, so it leaves us with the problem of not evaluating tests right. I think the best solution for it is looking at the wider picture and instead of comparing a certain day vs. the day before it, compare an entire month of running the test vs. the month before that. Of course here you will need to rule out seasonality effects on your campaign.
    It’s important to pass this to your client before starting with a test that might really effect your performance.