• Pat Grady

    You hit both points, but there’s a large chasm between quantifying actions and assigning value.  Tour bus drivers stop at your store, count the people as they come in, view reports from the different cashier lanes, cameras record activity in each aisle, receipts show what products and quantities were sold, rearrange shelves and repeat the experiment, try different coupons in each lane measuring those results… but I say interview the bus drivers, extensively.  Down funnel is important, but myopic and often misleading.  If you want to find on success, focus most on your funnel entry – everything after is heavily influenced by it.  Numbers show your coupon affiliates are wonderful, shut off your product PPC and see how great they are…