Berkowitz Describes Steering Microsoft As Cruise Ship & Ask.com As Rowboat

Dec 11, 2006 at 10:10am ET by Barry Schwartz

The NY Times has a great write up named Looking for a Gambit to Win at Google’s Game. In the article, Steve Berkowitz, old CEO of Ask.com, now in charge of Microsoft’s online services unit, describes the differences between running Ask.com and Microsoft. He calls Ask.com a row boat, and Microsoft a cruise ship. Mr. Berkowitz explains that at Microsoft, he needs to go through a lot of people to get things done, as opposed to with Ask.com where he was able to get things done very quickly. The article goes into many of Microsoft’s challenges, including its technology focused core, the name Windows Live Search and much more.

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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