• seoexpert

    I have tried Omniture Search Center and several other industry-leading bid management apps. What I’ve discovered is that there is no way in any of these applications to do an 30-day review, assess a business rule (CPA goal is $50, so business rule is: if keyword CPA exceeds $100, then reduce by 20%, else increase by 20%). Ran every other 30 days, this rule creates a smoothing threshold, which can be adjusted depending on how many keywords are being bid on. Hopefully, all the terms are branded, geo-targeted, and/or behavioral-targeted so the smoothing threshold has some breathing room.

    Just my two cents.