Bid Simulator Now Available For Google Dynamic Search Ads
If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more.
The bid simulator for Dynamic Search ads is available at the campaign, ad group, auto target and subtabs (Dynamic Search ads don’t use keywords).
Note that if your campaign is “limited by budget”, estimates are shown in a pop-up window on the campaigns tab rather than the campaign bid simulator.
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