Bieber Tops Bing’s List Of Most Popular Searches In 2011

First out of the gate this year in the annual rush to declare search winners is Bing, who earlier today unveiled the top searches of 2011 at also created an original video to recap the year in search, ending the clip with the Twitter hashtag #My2011.

Video: Bing Originals: Decisions That Shaped 2011

Top Celebrity Searches

Justin Bieber proved he’s a  ladies’ man by edging out 9 female celebrities for the most searched person of the year:

  1. Justin Bieber
  2. Kim Kardashian
  3. Jennifer Aniston
  4. Lindsay Lohan
  5. Jennifer Lopez
  6. Britney Spears
  7. Katy Perry
  8. Megan Fox
  9. Lady Gaga
  10. Miley Cyrus
Just outside of the top 10, Princess Kate Middleton hit #12 on the list, and sister Pippa came in at #21, as the Royal Wedding was the most popular celebrity event of the year, with searches for the Royal Wedding beating out Kim K’s royal wedding disaster 4 to 1.
  1. Royal Wedding
  2. Final Harry Potter
  3. Kim Kardashian wedding
  4. Beyonce baby bump
  5. Kristen Stewart / Robert Pattinson dating
  6. Demi Moore / Ashton Kutcher scandal
  7. Kate Hudson baby bump
  8. Lady Gaga coming out in egg
  9. Lindsay Lohan arrested
  10. Russell Armstrong suicide

Of the most searched for celebrities in 2011, Bing also noted that President Obama searches dropped him from #5 to #49 on the celebrity search list, as he heads into the 2012 election year.

News, Natural Disasters & Death

Among the biggest news stories for the year are a mixture of criminal courtroom trials, several notable deaths – with the demise of Bin Laden topping the list – and a number of massive natural disasters across the globe.

  1. Casey Anthony trial
  2. Osama Bin Laden death
  3. Hurricane Irene
  4. Japan Earthquake/Tsunami
  5. Amy Winehouse death
  6. Joplin, Missouri tornado
  7. Michael Jackson / Conrad Murray trial
  8. 9/11 Ten Year Anniversary
  9. Republican candidates – Herman Cain & Rick Perry
  10. Haiti (earthquake) anniversary

Gadgets & Consumer Electronics

In 2011, searchers on were buzzing more about the anticipated iPhone 5, than any other mobile phone, the iPhone 4s didn’t even crack the top 10 of most searched for electronics.

  1. Xbox
  2. Kindle
  3. Playstation
  4. iPhone 5
  5. iPad
  6. Wii
  7. iPad 2
  8. Nook
  9. Windows Phone 7
  10. Macbook Pro

Late Night Stars Of Search

Despite the number of times Stephen Colbert has covered stories related to Bing or Google in 2011, his dedicated fans haven’t quite lifted him to the top of the query list.

Meanwhile, Twitter fanatic and all-around tech nerd @Jimmy Fallon is rising in popular searches among late night talk show hosts, but comedienne Chelsea Handler proved to be the hottest of them all.  Chelsea also ranked #6 in the overall TV show search category.

  1. Chelsea Handler
  2. David Letterman
  3. Conan O’brien
  4. Jon Stewart
  5. Jay Leno
  6. Jimmy Fallon
  7. Jimmy Kimmel
  8. Stephen Colbert
  9. Craig Ferguson

Top Search Terms In Travel, Finance & Health

In Bing Travel, Las Vegas was the most searched destination in the world during 2011, but these were the hot spots around the rest of the globe:

  • Asia = Singapore
  • Africa = Alexandria, South Africa
  • Australia/New Zealand = Sydney, Australia
  • Caribbean = Cancun, Mexico
  • Europe = Paris, France
  • Middle East = Dubai, UAE
  • South America = Lima, Peru
Economic worries continued to drive searches for saving money and related issues, as top searches related to finance included:
  • real estate agents
  • cheap
  • coupons
  • bankruptcy
  • selling a home
In the health category, diet searches reigned supreme with these popular topics ranking among the most popular queries:
  • Weight Watchers
  • Calorie Counting
  • Atkins
  • HCG
  • Cholesterol diet

Related Topics: Channel: Consumer | Microsoft: Bing | Search & Society | Search & Society: General


About The Author: is Director of Audience Development for Search Engine Land and Marketing Land. She is responsible for increasing readership through owned, earned and paid media channels. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos.

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