Brand Republic reports that Bigmouth Media has merged with a German based SEM company named Global Media creating one of the largest, if not the largest, SEM companies in the world. The company is now reportedly worth £150m, which is about $300m US Dollars (I believe).

The deal, set up by private equity firm Carlyle, makes it the largest independent search marketing company, with over 300 customers, including Hilton, British Airways, AOL and Barclays.

Some more details at e-consultancy.com.

Related Topics: Channel: Industry | SEM Industry | SEM Industry: Acquisitions | SEM Industry: General | SEM Industry: Outsourcing

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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