Bill Gates On Google: “Bing Is The Better Product”

bill gates

Photo by ToddABishop via Creative Commons.

It’s been more than four years since Bill Gates worked full-time at Microsoft, but he’s still promoting Bing, the company’s 3+-year-old search engine.

Gates, who’s still serving as Microsoft’s non-executive chairman but is focused full-time today on the Bill & Melinda Gates Foundation, promoted Bing during an “Ask Me Anything” conversation today on Reddit. It happened when Reddit user “Fozzy420″ asked Gates, “Do you guys really use Bing? I mean seriously…” That prompted this Gates reply:

Seriously Bing is the better product at this point. Try the challenge. I am biased but the work to make Bing better has been amazing.

Gates didn’t really answer the question about which search engine he uses. The “challenge” he’s referring to is Bing It On, Bing’s effort to woo new searchers by doing side-by-side search results comparisons against Google. That’s been going since last September. After about a month, Bing announced that 33 percent of Google users said they plan to use Bing more often after taking the challenge.

Which search engine is better is a subjective debate, but the majority of searchers continue to vote by using Google. Bing has made small-but-consistent gains since its launch, but still commands only about 16 percent of US search market share and far less in worldwide market share.

(tip via BGR)

Related Topics: Channel: Other | Google: Web Search | Microsoft: Bing | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • JLishere

    Bill Gates: How to lose credibility in 5 words or less.

  • Michael A. Robson

    Bing is alright, but nothing is as bad as Baidu (especially for English queries).

  • macseotips

    Seriously, Bill? Bing’s query handling abilities – once you start using 4 or more word sequences – are a JOKE and produce hideously irrelevant, unrelated results in the top 10 and beyond.

    But perhaps even sadder is the SEO community’s complacency about truly evaluating Bing’s strengths and weaknesses. No one seems to look up from their Google microscope obsession to deeply analyze who Bing prioritizes as Authority sites, what on and off-page factors are central to it’s view of the web.

    How much more of the internet’s content, how many more domains need to get shoved into Google’s post-Penguin and de-indexed graveyard before the community stops treating Bing like a news-byte afterthought?

  • Jawad Latif

    Though I’m running a CPC campagn on Bing but personally I never used Bing.

  • Θεοφάνης Ανέστης

    Every time a do a query on Bing, I’m blowm away by how Google is a supperior produit.

  • The Marketing Design

    You know what Bing is hands down better at? There mobile app / search. Try it. For most of the things I search for mobility (locally specifically) you get much better results, a cleaner design and a better looking homepage.

  • Justin Sous

    Matt you changed your author image??

  • Matt McGee

    No, that’s Bill Gates up at the top, not me. ;-)

  • Matt McGee

    We’re a site that covers search engine news. If we missed something specific to that, feel free to let us know. We always welcome tips from readers.

  • Paul Turner

    Hmmm this is surprising of him to say, next he will be saying Windows 8 is better than Windows 7…

  • Paul Turner

    Lol so we are not allowed an opinion…?

  • Paul Turner

    Quote: No one will need more than 637 kb of memory for a personal computer. 640K ought to be enough for anybody.”
    Date: 1981

  • Robert Jacoby

    If you say it enough times it comes true?

  • Robert Meinke

    And personal wealth is the most important indicator of credibility. Which is why Donald Trump is always taken so seriously.

  • Local Search HQ

    Yes, really. Many Small or local businesses reports that Bing has been gaining in the search market over the last two months

  • Nathaniel Bailey

    I think your find JLishere was talking about his credibility with searchers, webmasters and the general public etc, not the banks lol

    Also how can you guarantee how much money someone has in their bank account? Have you been committing fraud or don’t you understand what the word “Guarantee” means?

  • fuckyou
  • fuckyou

    did you actually read the IAmA?

  • Job Basket


    Bing crawls one of our websites aroun 1/20th the amount Google does which gives it less data to index / rank us .. how can this ever benefit the end user?

  • Timothy

    my roomate’s mom makes $67 every hour on the internet. She has been
    fired from work for 6 months but last month her pay was $19184 just
    working on the internet for a few hours. Here’s the site to read more View More

  • Kenji Sano

    This is the Tom Green show, This is the Tom Green show, this is my favorite show because it is my show.

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