Many search marketers know of "data geek" Bill Tancer, who has long entertained folks at search marketing conferences with tales and observations of what you can tell about people through search trends. Bill’s got a great new book coming out, Click, which shares those insights with a broader audience. I’m planning a review of it for later – but it was one of those "couldn’t put it down" books that I consumed during a recent flight.

As part of his book tour, Bill’s being featured on ABC’s 20/20 this Friday night. ABC has a preview of his appearance here.

Many of our readers will also get to see Bill in person when he keynotes our SMX East search marketing conference in New York on October 6.

Related Topics: Stats: Search Behavior

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan