Many search marketers know of "data geek" Bill Tancer, who has long entertained folks at search marketing conferences with tales and observations of what you can tell about people through search trends. Bill’s got a great new book coming out, Click, which shares those insights with a broader audience. I’m planning a review of it for later – but it was one of those "couldn’t put it down" books that I consumed during a recent flight.
As part of his book tour, Bill’s being featured on ABC’s 20/20 this Friday night. ABC has a preview of his appearance here.