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Bill Tancer On 20/20 This Friday, Talking Search Behavior
Many search marketers know of "data geek"
Bill Tancer, who has long
entertained folks at search marketing conferences with tales and
observations of what you can tell about people through search trends. Bill’s
got a great new book coming out,
Click, which shares those
insights with a broader audience. I’m planning a review of it for later —
but it was one of those "couldn’t put it down" books that I consumed during
a recent flight.
As part of his book tour, Bill’s being featured on ABC’s 20/20 this
Friday night. ABC has a preview of his appearance