Bill Tancer On 20/20 This Friday, Talking Search Behavior

Many search marketers know of "data geek" Bill Tancer, who has long entertained folks at search marketing conferences with tales and observations of what you can tell about people through search trends. Bill’s got a great new book coming out, Click, which shares those insights with a broader audience. I’m planning a review of it […]

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Many search marketers know of "data geek"
Bill Tancer, who has long
entertained folks at search marketing conferences with tales and
observations of what you can tell about people through search trends. Bill’s
got a great new book coming out,
Click, which shares those
insights with a broader audience. I’m planning a review of it for later —
but it was one of those "couldn’t put it down" books that I consumed during
a recent flight.

As part of his book tour, Bill’s being featured on ABC’s 20/20 this
Friday night. ABC has a preview of his appearance
here.

Many of our readers will also get to see Bill in person when he
keynotes
our SMX East search marketing
conference
in New York on October 6.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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