Bing Sees 13% Spike In Searches In January
Happy new year to you, Bing: According to the latest comScore survey, you experienced a 13% rise in search queries during January.
Search activity was up on Google and Yahoo, too, but Bing’s activity rose more than triple those two.
In terms of overall market share, Bing also posted the only gain during January — a 9% jump from 12% to 13.1% market share. That rise came at Google’s expense; it dropped from 66.6% to 65.6% share, still way in front of Bing, Yahoo, and their combined numbers, too.
ComScore’s “powered by” rankings, which take into account that Google and Bing both provide results to other sites, show Google number one with 68.2% share to Bing’s 25.6%.
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.