• Owen Hemsath

    Yes but HOW do you do this if you’re a grassroots business? We’ve been studying the schema thing for a while and it’s still a bit of a challenge.

  • Koby Wong

    Owen Hemsath What platform do you use? If you’re using WordPress, there are plugins you can use to help streamline the implementation.


    I don’t have any experience myself using those, but it looks like schema creator is pretty good from the outset.

  • http://phillipmarquez.name/ Phillip Marquez

    It looks much more daunting than it really is once you dive in.

    Suggestion: create a very, very simple page (something just for learning/experimenting). Focus on one thing (how about a very simplified “contact us” page?) and try your hand doing one piece, then go to the testing tool from Google and see how it translates what you did. Now, go a little deeper and then a little more, etc.

    Don’t have a clue where to even start? Use the data highlighter tool from Google then look at the source it gives back to you. Hand coding will give you much more flexibility, but the highlighter tool will give you the basics so you can see proper structure.

    By keeping it simple and focused, you can concentrate on understanding the structure. Notice how certain things can be contained within others? Look at the markup and you’ll see patterns in the structure.

    Unfortunately, there isn’t a simple way to edit complex pages and keep things in order so you need to make sure you understand how it works before getting too deep into it otherwise you’ll spend more time trying to figure out why nothing seems to be what you thought.

    Realize that just because you can get super detailed, you don’t have to. Because an item can have a property that is expected to be a certain itemtype (e.g. a an organization’s “founder” is expected to be an itemtype “person”), it’s possible to have an item with a property that has it’s own itemtype that has it’s own properties, and so on.

    Seriously, once you get that “aha” moment it’s not so bad. Start small and simple and it’ll come to you.

  • Gaurav Sharma

    Semantic Markup is indeed a challenge and even if you mark your site with structured data than its up to search engines whether they want to show it on SERP or not. I have recently researched in Semantic Markup on how they affect the site and Its pretty amazing that Implementing Semantic Markup increases the website CTR and traffic significantly. Ref: http://theninehertz.com/detailed-study-semantic-markup-structured-data/

    Owen Hemsath You can go through the above link and I hope this will solve your problem on how to markup your site content with schema or meta data.

    Semantic Markup can be implemented by Microdata, RDFA and Microformats but out of these Microdata (Schema.org) is recommended. Once you understood the concept than it will be easy to implement on many places of your site like Videos, Reviews, Articles, Address, Logo and many more…

    If anyone still find any trouble with schema than reply to this comment and I would be happy to help you.