• Owen Hemsath

    Yes but HOW do you do this if you’re a grassroots business? We’ve been studying the schema thing for a while and it’s still a bit of a challenge.

  • Koby Wong

    Owen Hemsath What platform do you use? If you’re using WordPress, there are plugins you can use to help streamline the implementation.


    I don’t have any experience myself using those, but it looks like schema creator is pretty good from the outset.

  • http://phillipmarquez.name/ Phillip Marquez

    It looks much more daunting than it really is once you dive in.

    Suggestion: create a very, very simple page (something just for learning/experimenting). Focus on one thing (how about a very simplified “contact us” page?) and try your hand doing one piece, then go to the testing tool from Google and see how it translates what you did. Now, go a little deeper and then a little more, etc.

    Don’t have a clue where to even start? Use the data highlighter tool from Google then look at the source it gives back to you. Hand coding will give you much more flexibility, but the highlighter tool will give you the basics so you can see proper structure.

    By keeping it simple and focused, you can concentrate on understanding the structure. Notice how certain things can be contained within others? Look at the markup and you’ll see patterns in the structure.

    Unfortunately, there isn’t a simple way to edit complex pages and keep things in order so you need to make sure you understand how it works before getting too deep into it otherwise you’ll spend more time trying to figure out why nothing seems to be what you thought.

    Realize that just because you can get super detailed, you don’t have to. Because an item can have a property that is expected to be a certain itemtype (e.g. a an organization’s “founder” is expected to be an itemtype “person”), it’s possible to have an item with a property that has it’s own itemtype that has it’s own properties, and so on.

    Seriously, once you get that “aha” moment it’s not so bad. Start small and simple and it’ll come to you.