Bing Ads Adds Competitive “Auction Insights” To Web UI

Bing Ads advertisers will now find competitive auction data in the web interface. First launched earlier this year in Bing Ads Intelligence, Auction Insights is available from the Campaigns page on the web. Auction insights are available at the campaign, ad group and keyword level. There are minimum data thresholds for insights to be available. […]

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bing ads auction insights in web UI

Bing Ads advertisers will now find competitive auction data in the web interface.

First launched earlier this year in Bing Ads Intelligence, Auction Insights is available from the Campaigns page on the web. Auction insights are available at the campaign, ad group and keyword level.

There are minimum data thresholds for insights to be available. If there is enough information, you’ll be able to see up to 25 advertisers competing with you in the auction. Competitors are listed by their display URL.

Metrics provided in Auction Insights include impression share, average position, overlap rate, position above rate and top of page rate.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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