Bing Ads Analysis Tools Go Live: Dimensions Tab, Performance Comparison Graph

Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality.

The Dimensions Tab provides a shortcut to performing campaign analysis and includes access the fantastic Distribution graph. If you’re not using the distribution graph already, do yourself a favor and start. The graph is hidden at log-in, so you need to click on the orange arrow for it to display. From the Dimensions Tab, you can drill into a variety of “dimensions” including time, search terms, location, publisher website (complete with Syndicated Search Network partners), destination URLs and call details.

Bing Ads Dimension Tab

The Distribution Graph is what allows you to filter and drill into your data from the Dimensions Tab. There is a filter drop down customized by dimension (circled below), or simply hover over on any of the blue bars in the graphs.

Bing Ads Distribution Graph

The other tool that Bing Ads released is the Performance Comparison Graph that was announced last month. This is another much-needed addition to the web UI that allows users to compare performance by various time periods and date ranges. The gray weekend markers are very useful visual queues. Viewable from Campaigns and Ad Groups, the performance comparison graphs make it possible to view up to five different metrics at one time.

Bing Ads Performance Comparison Graphs

Related Topics: Channel: SEM | Microsoft | Microsoft: Bing Ads | Search Ads: General


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide