Bing Ads Makes Campaign & Ad Group Targeting Improvements

In its Februrary release, Bing Ads made changes to how ad group and campaign targets relate to each other. Prior to the release on February 18th, ad group targets overrode campaign targets. Now, both target settings will be considered together to improve ad relevancy and delivery. Here is the company’s summary of the change: If […]

Chat with SearchBot

In its Februrary release, Bing Ads made changes to how ad group and campaign targets relate to each other.

Prior to the release on February 18th, ad group targets overrode campaign targets. Now, both target settings will be considered together to improve ad relevancy and delivery. Here is the company’s summary of the change:

index

If you are using ad group level targets, Bing recommends looking for any intended or unintended differences in chosen targets at your campaign and ad group levels.

2308.clip_5F00_image001_5F00_06B16703

Also in the February release, keyword research tool upgrades and Bing Ads Intelligence rolled out in Latin America and Western Europe.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.